Ep #80 | Why Are You Different?


Born and raised by entrepreneurs, fab’rik Founder Dana Spinola always knew a job could fulfill a bigger purpose. Her dreams to flourish both personally and professionally led Dana to start fab’rik in 2002 around the concept of high-style clothing with an affordable price tag. In 2006, Dana began franchising with like-minded women and has since grown fab'rik to 40+ stores across the U.S.

Dana has always believed clothing has the ability to change lives. In 2009, she launched the brand's nonprofit arm, free fab’rik, which provides free shopping sprees for women and girls escaping sex trafficking. In 2012, fab'rik launched its in-house designed clothing line, Asher. Proceeds from the collection provide financial support for orphans in Kenya until they find their forever homes. At the intersection of passion and purpose, Dana has built a brand that truly delivers High Style with Heart.

Forbes named her, “one of the five great American entrepreneurs you haven’t heard of yet but should know” because of her dedication to not only building a growing fashion brand but for inspiring a culture of people to weave purpose into their companies and their life. She was voted The Atlanta Business Journal’s Business Person of the Year, Women Making a Mark, 40 Under 40 and Women Who Mean Business, and has appeared in dozens of national publications from The Wall Street Journal to Elle. Motivational speaker, inspirational leader and author of ‘Love What You Do.’ Dana is committed to reminding women to dream big and and then chase those dreams relentlessly.  

Dana is a 1996 graduate of the University of Georgia in Management Information Systems. She resides in Atlanta with her husband, four children, two dogs and 20 chickens. While Dana sits at the head of a leading fashion franchise as well as a nonprofit organization, her most rewarding job is being a mom.