Elizabeth is a professional brand and marketing expert focused on the intersection of authentic storytelling and ROI. She elevates brands through her boutique business, Wildcat Echo. In this episode, we tap into Elizabeth's 12+ years of experience in the creative marketing world to learn how she creates, raises and tames wild brands.
Emily Johnson is the Content Manager for Groundfloor and is responsible for creating and implementing the company's social media, blog, and other content strategies. Emily has been working in copywriting, marketing, and content creation in the Atlanta area for the past three years. After completing a stint in the Peace Corps from 2013-2015, she moved back to Atlanta and worked as a freelance copywriter for Scoutmob before starting a role as a social media specialist for a small local marketing agency. Learn how Emily execute’s Groundfloor’s content strategy in this week’s episode.
In this week's episode we chat with the passionate, award-winning marketing and communications professional, Katie Kern of Media Frenzy Global She has led creative innovation and strategy for a variety of global brands and agencies for more than 15 years. Learn how Katie seeks to reimagine the agency model that cultivates innovation and new ideas in an industry that is slow to transform.
Brandon is the Co-Founder of Sand Cloud, a San Diego-based lifestyle brand built from grass-roots marketing. Sand Cloud aims to sell mainly eco-friendly products and donates 10% of profits to marine life conservation. Brandon and his two friends shared their passion for the ocean and built a massive social media ambassador following. Learn how Sand Cloud's social media community is preserving our oceans and its inhabitants.
Amber Lee is a Founding Partner and Director of Operations for Visual Country, a video production agency under the creative direction of Meagan Cignoli. Prior to starting Visual Country, Amber launched eBay’s same day delivery service, eBay Now on the east coast, heading up operations and strategy for the service. In this episode, we chat with Amber about how Visual Country pioneered the stop motion video trend on Vine and other social media platforms.
Mark Robinson is the founder and president of @walkinpets. When the Internet was still relatively new, Mark established the community to support caretakers of elderly, disabled and special needs pets. Since then, Mark has fostered a large social media following around the pets who use his products. Learn how Mark launched his online community.