As if you shouldn't have been carefully and selectively tweeting as it is, you definitely should be now. Twitter and Google have teamed up to now allow search results to directly pull up tweets. "To start, the update will appear in mobile searches — both on browsers and in Google's iOS and Android apps. An update on Google's regular web search will follow.
This means you no longer need to go directly to Twitter to look up specific Twitter accounts, hashtags or tweets concerning given topics. If you want to search for a particular handle, for example, you can simply search "NASA Twitter" to view the handle and account's most recent tweets. Searching for specific hashtags or other topics that may be trending will also turn up Twitter results, Google says.
"It’s a great way to get real-time info when something is happening," says Ardan Arac, Google's Senior Product Manager, on its blog. "It’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments."
For Twitter, the update stands to help the social network reach a wider audience — an area that remains problematic for the company — as Google is still the overwhelmingly dominant search engine. Putting tweets in more places outside of Twitter's main website and app has been a key part of its strategy to attract more users.
Those who want to fine-tune their searches more can still use Twitter's advanced search feature, which allows you to set more specific parameters like dates and locations. The company also recently revamped the look of its search results on Twitter.com, making it easier to filter results.
Google is not the first search engine to surface individual tweets in search results. Microsoft's Bing rolled out a similar feature last summer that allow people to search for accounts, hashtags and tweets about specific topics."
For some, this could be a great way to gain more exposure in their industry or topic, and for others, it may an easy and quick way to a social media scandal. We shall see!
Post by Allie Nute