Facebook advertisers started receiving a notification in April on Ads Manager about some new "enhancements" coming to the Facebook pixel:
The changes went into effect for all accounts on May 20 and will make the reporting, audience building, and conversion tracking capabilities of the tool even stronger! According to Facebook,
"The Facebook pixel will start sending more contextual information from your website to better understand and categorize the actions that people take on your site to optimize for ads delivery.
The additional information sent through pixel will include actions on your page, like 'add to cart' or 'purchase' clicks, and will also include information from your page’s structure to better understand context associated with these actions."
We're certainly excited to start digging into the new info. Check back here for more findings and updates!
Story by: Kelsey Thompson