The Beatles Are Still Winning

"One of the biggest announcements for streaming music in 2015 came recently as The Beatles’ catalog became available to stream.

Spotify is one of the most popular places now hosting Beatles tunes, and social media users are very happy about this. Brandwatchtracked conversation and sentiment around The Beatles’ debut on Spotify, finding that (as of Monday afternoon), it had accumulated more than 95,000 mentions in the past week.

Aaron Goldman, CMO at 4C, told parent publication Adweek:

Putting aside the issues of monetization and intellectual property, streaming is the best way to reach a new young audience and ensure the Beatles music endures for future generations.

Brandwatch said that social sentiment is overwhelmingly happy, with 88 percent of sentiment-categorized tweets being positive. The hashtag #BeatlesOnSpotify, as of Monday afternoon, had generated more than 442 million impressions.

Here’s a closer look at the data around The Beatles’ launch on Spotify:

I, for one, have been streaming the heck outta my four old pals and am excited to do so FOREVER. Way to join the streaming world, guys. Now please continue with your longterm world domination.

 

Post by Allie Nute
Source: AdWeek