Guest Blog: The 9 Things You're Doing Right on Social Media

While searching the web for any topic related to social media marketing tips, you come across the following topics:

      Top 10 Social Media Mistakes

      The 5 Things You Should Never Do on Social Media

      3 Ways Social Media is Ruining Your Brand

So many blogs these days are full of doom and gloom, and while it’s certainly worthwhile to address our shortcomings once in a while, wouldn’t it be nice to know what we’re doing right for a change? We certainly think so – and that’s why we put together this list of the 10 things you’re doing right on social media. You’re welcome.

1. Just Being There in the First Place

On average, inbound marketing channels like social media cost about 62 percent less versus outbound-generated leads. Setting up your brand’s social media accounts is the first step towards a most cost-efficient marketing strategy.

2. Working Off an Actual Social Media Strategy

You’re not winging it, you actually sat down and worked out a social media blueprint that addresses who you are, who you’re hoping to reach, and how you’re planning on reaching them. You’re also open to changing the plan, but the reason you can be spontaneous and still succeed is because you put that plan on paper in the first place.

3. Giving to Get

If you want people to promote your posts, follow your page, and talk up your brand, you better start doing the same for them first. It’s like a high school dance; no one wants to make the first move, but everyone would have a lot more fun if someone would just swallow their fear and shake a leg.

4. Listening to Feedback

Every time someone leaves a comment on one of your Facebook posts or reaches out on Twitter, they’re giving you free feedback. People will tell you what they do and don’t like, and they don’t need survey or poll to encourage them to open up – they just need you to listen.

5. Treating Each Social Media Network Differently

Twitter, Facebook, LinkedIn, and Pinterest are all different, and they require similarly contrasting approaches. You’re smart enough to post different lead-ins on each channel for the same content and your language is tailored to the intended audience, too.

6. Linking Up Your Social Sites and SMS Campaign

We think of social media as being limited to sites like Facebook and Twitter, but what is more social than mass SMS messaging? On social media sites, you put out your content and wait for people to come and find it; texts reach consumers where they are (on their smartphones, mostly). It’s direct, it’s personal, and when you use a platform like Textpedite to manage everything from subscriber sign up to promotions, it’s remarkably easy, too.

7. Not Judging Effectiveness According to Interaction

Just because someone “likes” your post doesn’t mean they read the content it linked to. It could mean they liked the idea of it, they like you, or the headline itself evoked some emotion. Twitter users send out some 58 million tweets every day, but there are another 22 million Twitter users who just lurk, choosing to read other’s posts without ever posting themselves. The point is this: interaction isn’t an accurate gauge of success.

8. You’ve Integrated Social Media Automation

Learning how to master social media automation isn’t easy, but once you have it figured out it’s like you’ve added a whole team of assistances that are hard at work when you have other places to be or other things – like sleeping – to do.

9. But You Aren’t Letting the Robots Rule

Automation can be a truly awesome tool, but if you let the robots run away with your Twitter feed, for instance, you could be facing some awkward circumstances. Auto-replying to consumer comments is impersonal and you may well inadvertently respond positively to an irate customer or fail to address the topic of the comment completely. Answering quickly is nice; answering correctly is more important.

Feeling any better about your social media efforts? You should be, because while we all have room to improve, navigated the social media landscape can be a real bear, and any steps you take in the right direction should be celebrated. Cheers!

 

Guest story by: Sophorn Chhay

 

Author Biography

Sophorn is the marketing guy atTrumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. As an innovator in two-way SMS/MMS marketing, Trumpia's mission is to empower brands and public figures with interactive access to their audiences, reaching targeted affinity groups in a personal way. Trumpia delivers world-class content such as video, ticketing, polling, products sales, contests and giveaways.

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