Social Media for Dummies

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If my mom were to spend a day at the Imagine Media office her head would be spinning constantly. Social media jargon is as foreign to her as any foreign language. Questions like “What is a hashtag?” or “What is a DM, and how does one slide into it?” are common from people like my mom who only have a basic understanding of social media.

Does this sound like you? Do you constantly find yourself lost in conversations surrounding social media? Would you like to deepen your understanding of the social media phenomenon that dominates our world? If so, you are in luck because this blog post is for you! Check out Imagine Media’s Social Media Glossary below and feel more confident in joining the social media conversation.

Imagine Media’s Social Media Glossary  

Bit.ly ­– (n.) A shortened version of a longer link to a website which is usually shortened for aesthetic appeal or to free up characters.

Brand Rep – (n.) A brand representative, or brand rep for short, is a person who is hired by an organization or company to represent a brand in a positive light, and by doing so they help to increase brand awareness and sales. The brand rep will have a strong social media presence and will post pictures with said organization or company’s product in the picture on social media sites.

Cobranded giveaway – (n.) An instance when two or more companies or organizations pair up to give away a product to an Internet user who participated in some sort of contest, game, or event put on by the companies or organizations. A benefit for the companies involved is that it encourages each individual company's clients to interact with the other company. 

Content – (n.) Any kind of meaningful information (text, photos, videos, audio, etc.) on the Internet that is directed towards an audience or user.

Direct Message (DM) – (n.) A personal message sent over Instagram or Twitter that goes into an intended user’s personal inbox. (Note: "Sliding" into a someone's DMs refers to the action of sending a user a direct message.) 

Engagement – (n.) The number of interactions people have with your content (i.e. likes, comments, shares, retweets, etc.).

Geotag – (n.) The geographical coordinates embedded in media, such as photos or videos, to assist other users in accessing precise location information. In other words, a geotag tells your friends and followers exactly where you were when you took a picture or video that you posted online.

Giphy (GIFs) – (n.) An online database and search engine that allows users to search for and share animated GIF files. GIF files look like short, silent videos that are played on a loop.

Hashtag – (n.) A word or phrase that is preceded by a hash or pound sign (#) and used to identify messages on a specific topic.

Impressions – (n.) The number of times your content is displayed.

Klout ­­– (n.) An online and mobile application that uses social media analytics to rank its users according to their social influence. One’s Klout Score is determined by measuring the size of a user’s social media network and how that network interacts with a user’s content.

Like – (n.) A one-click option allowing people to denote their approval of a post.

Meme – (n.) An activity, concept, catchphrase, or piece of media which spreads from person to person via the Internet.

Outlink – (n.) A link found on a website that points to another website.

Reach – (n.) The number of people who see your content.

Regram – (v.) When an Instagram user re-posts an Instagram made by another user. (Tip: It is considered good social media etiquette to give the original user credit for the photo in the new post’s caption.)

Retweet (RT) – (v.) When other Twitter users re-post a post made by another user.

Trending – (adj.) When a topic is the subject of many posts on a social media website within a short period of time.

Story by: Corinne Orr