Mailchimp Rolls Out Facebook Ad Campaigns

Exciting news for the Social Media Marketing world! Mailchimp announced it would finally allow users to take their Mailchimp marketing efforts to other social platforms, starting with their new Facebook Ad Campaigns.

For those of you who are not too familiar with Mailchimp, it is the world’s leading email marketing platform, which is why we at Imagine Media rely on it for all of our partners. Not only is it easy to use, but it now helps each brand find audiences similar to their most engaged customer. On top of that, the metrics will allow all users to identify which ads generated the most new customers and revenue, to help guide spending.

Courtesy of Mailchimp

Courtesy of Mailchimp

When it comes to successfully running a company, most business owners would agree they wish they could free up a little time each day to focus on different tasks. What better way to free up that time while continuing marketing efforts to grow your business using the most profitable social platform out there? Kill two birds with one stone, we like to call it. After reading an interview with Mailchimp’s CMO, it’s evident that this was their goal:

‘“After email, Facebook ads are the next most popular choice with our customers for acquiring customers and generating revenue,” says Tom Klein, CMO. “We created an ad buying experience that feels like MailChimp, so customers can create beautiful ads quickly and get back to building their business.” In just a few steps, you can create ads, set your targeting, and decide your budget. And if you’re already comfortable with MailChimp’s interface, you’ll feel right at home.’

Check out more about the new release here.


Story By: Margaret Cady