Leveraging Pinterest for your Business

While most people may think of Pinterest as a place for mindless browsing or ideas for inspiration, when utilized correctly, it can also be a powerful tool to help drive your business and take your social media strategy to the next level.  So, what exactly is a pin?

Pinterest

A pin is so much more than a pretty picture (although many come in that package).  It’s important to think of each and every pin as an idea.  In displaying a lifestyle or experience that you want your brand to be associated with, rather than merely the product, people will begin to gravitate towards your brand on Pinterest.  Whether it be inspirational or motivational, people pin images to discover new ideas that they are genuinely interested in pursuing. 

Creating visually stimulating and actionable pins is the most effective way to inspire users to try the idea that your brand has displayed.  It’s also crucial to link all of your pins directly back to your website.   Not only will this increase website traffic, but it will further enhance your brand awareness and help drive sales.

A great way to stimulate curiosity is by creating images with multiple products.  This will help the pin appeal to a larger audience and prompt users to click and discover more.  A general rule of thumb is to limit the number of products in one image to four as to not overwhelm the eye.  Also, using professional photography is key.  This will ensure an aesthetically pleasing picture that is well-suited for Pinterest.

If possible, using a vertical aspect ratio when developing the images for your pins is also beneficial.  Pinterest is setup in vertical columns, so these pins will take up more space and easily catch the eye when users scroll through for inspiration.

Incorporating text overlays to educate Pinners with visually descriptive information is also advantageous.  This is best specifically for products that have unique attributes that may not be made clear in a photograph, or to share “how-to” ideas.  Users will be more likely to click through to your website to learn more.

Last, but not least, it’s vital to write detailed descriptions in the caption of your pin.  It’s also important to include a call to action that will help motivate users to follow through with a click to your website or a purchase.

Ultimately, it’s important to test out a few different approaches and see what works best for your brand.  Every business is different, so what works for one may not necessarily work for another.  Hopefully, with these few tips, you can discover the best strategy for your brand and begin leveraging Pinterest to the advantage of your business!

Story by: Kim McCafferty