How Instagram's Zoom Can Benefit Your Posts

Instagram has been on a role these past few months with their updates but their latest update has really hit it out the park for users! Tell your mom that now you can zoom in on a post! The zoom feature is what a lot of users have been waiting for but as social media marketers, it is a great opportunity for everyone to get extra creative with their content. 

Brands can create a post that will allow their followers to really interact with every photo. Followers have the chance to zoom in close to a post and see every detail! Before the update, it would be challenging to keep a followers attention with a simple photo or video. Now brands with a bigger following on Instagram can take advantage of this feature like they could on Twitter or Facebook who already had the zoom option. Here is a list of ideas to get your brand started with the zoom feature! 


Competitions - See how many of something a follower can find in the photo and have them comment their answer below.

Competitions - See how many of something a follower can find in the photo and have them comment their answer below.

Photography - Photographers can show off their skills with the zoom feature that will allow followers to see high quality details. 

Photography - Photographers can show off their skills with the zoom feature that will allow followers to see high quality details. 

Flat Lays - Followers have the ability to zoom in on each item which is perfect for people who love to post flat lay photos. 

Flat Lays - Followers have the ability to zoom in on each item which is perfect for people who love to post flat lay photos. 

Landscape - Take advantage of beautiful photos from beautiful places by zooming in.

Landscape - Take advantage of beautiful photos from beautiful places by zooming in.

- Barbara