A Snapshot of IM's Photoshoot Prep

Our weeks at Imagine Media are PACKED with photoshoots. The crazy thing is, we wouldn’t have it any other way. For a few of us, we live for photoshoots and love the opportunity we are given to use them as our creative outlets. We love being able to work with such a wide variety of clients and brands, and brainstorm different ways to highlight their products and speak to their specific audiences visually.  Some weeks are busier than others (like this week with 6 shoots!), so It’s important to put a system into place so things will run smoothly.. or to make them appear to have run smoothly...

With so many different styles, tastes, products, and preferences, it’s crucial to keep everything organized and in line. What’s the first step to our preparation? We recently started designating weekly meetings towards creative brainstorming for each client. Sounds pretty fun, right? It’s because it is! With a little help from each social media coordinator giving us the theme to focus on from the point of contact, we’re able to focus on imagining and researching different shots and gifs to create. It is easy for anyone to fall into a innovative rut at times, so having a brainstorming creative session allows us to use our imaginative brain power to think outside the box.  

Next, we create a photography brief with an overview of the theme, shots, flat lays, and gif ideas. Once we have all ideas down on paper, we can begin thinking of all the items we will need to make the ideas come to life. When it comes to adding props to the list of what to round up from each other and around town, we like to think ‘the more the merrier.’ Nothing is off limits (well, almost nothing), and we will try to find a way to acquire each and every item we come up with.

Once we have everything organized on paper, the prop list is sent to the account coordinator, who then sends the sheet to the client. Once it is approved, we are all set for the following week when the photoshoot arrives. By brainstorming a week beforehand and getting everything prepped for the shoot, we’re able to focus solely on the set of each photoshoot for each client. Wherever we are, we try to be all there and for the most part; that’s how we work. Except for when we’re checking our clients on Social Media, then we may kind of wish we were where they are...


Story By: Margaret Cady