The thought of writing a blog post can seem very intimidating. So many questions come to mind before even beginning to sit down to type. What do I write about? Who will read my blog? How can a blog help me personally? How can it improve my business? We can assure you that blogging doesn’t have to feel like a chore. Here are 3 reasons why as told by Social Media Today:
1. Blogging nurtures relationships with potential customers.
How so? First of all, the person who is on the receiving end of the blog, wanted to be there. That should be one of the main motivators when you begin to question your blog. The person who signed up for blog post notifications, or an email list, is interested in continuing to connect with you to hear what you have to say. Let that build your confidence to further help build your relationship with your current and potential customers.
2. Blogging vastly improves your visibility
The more you post on the internet, the more likely you and your business are to become noticed. Websites that are continually updated will continue to be seen. It’s that simple.
3. Blogging convinces referrals that they’re in the right place
One of the main reasons for a blog, is showing people the value of your knowledge in an expertise. When someone is referred to your company, they want to trust that you are the right fit for them. By continually blogging and remaining active on your site, you are giving your potential customer a peek into what it’s like to be in business with you.
Now that you know the importance of blogging for your business, don't be afraid to dive in and remember: use your potential customers as motivation! There are so many people out there who want to learn from your experiences and expertise in your line of work.