Inside the Messenger “More” section in chat threads, all iOS and Android users will now find a Spotify option. Tap it and they’ll be shuttled into Spotify’s app where they can “Search for something to share.” Once they select a song, artist or playlist, they’ll be popped back to Messenger with the option to share the photo of the cover artwork. When a friend taps that photo, they’ll be bounced over to Spotify to listen.
Spotify already has its own internal sharing option for sending songs straight to friends. It also connects with email, SMS, WhatsApp, and Facebook Messenger. But now when you’re on Messenger discussing a song you fell in love with or an artist coming to play a concert, you can easily pop over to Spotify and back to share.
If Messenger can become a richer social layer connecting Spotify users, it could inspire deep conversations about music, boosting its engagement. That generates platform lock-in and potential monetization opportunities for Facebook. Though Facebook has been steadily adding more third-party services to Messenger, integration with Spotify marks the first time the social network has added a major music service. And for Spotify, Messenger will provide virality that could help it fend off Apple Music and convince more non-streamers of its value.
Post by: Maire McMahon