In this lesson, we’ll cover the basics for a stellar strategy.
Barb is our talented Lead Videographer. She graduated from Georgia State University where she studied Film and Video Production while also working alongside big names like Ryan Seacrest, Chris Pratt, and The Weeknd to name a few. Barb is a firm believer in collective creativity and has joined Imagine Media to collaborate with amazing people who share the same passion. Outside of the art scene, she is a big fan of volunteering at Children's Healthcare of Atlanta, spontaneous travel adventures, and singing her heart out to her favorite bands.
Becca is our Creative Admin. She joined the team with a wide range of corporate and small business experience, including everything from sourcing to watercolor illustration. Equal parts New Yorker and Floridan, Becca has found a happy balance here in Atlanta. Obsessed with living and working in Old Fourth Ward, you can usually spot her around PCM walking her French Bulldog Louise, adopting a new plant, or teaching a painting workshop.
As an ambassador at Imagine Media, I have the ability to dive deep into all things marketing. Whether that includes managing partner accounts with the account team, attending networking events with the sales team or creating visually appealing content with the creative team, there is no holding back on my learning experience here. Our in-house creative team who focuses on photography, styling and video makes my ambassador experience even more unique. Coming from an alternate career background, I did not know the myriad elements of the creative strategy.
A recent report from BuzzSumo dove into the burning question of 2018: “How do we get more engagement on Facebook for our brand?” And once again, video content came out on top. Video content generates 59% more engagement than any other type of content on Facebook. Utilizing video content as part of your social media strategy is becoming a necessity, not just a way to get ahead.
Committed to creating real experiences for audiences, Instagram recently announced that they will be using machine learning tools to identify accounts that are using third-party apps to generate engagement.