Have you tagged a brand in an Instagram story or post and received a response from the brand? If you have, you probably can relate to how cool it was to interact with one of your favorite brands online. Attracting and retaining a loyal audience should be a priority in any social media strategy. Dedicating time to building your online community will create a network of users who are ambassadors for your brand. In order to establish and nurture that relationship, you have to generate a sense of community. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Customer service doesn’t just take place over the phone or in a store anymore, it’s also necessary on social media.
The Imagineers have attended many career fairs and had the pleasure of meeting hundreds of students and hearing their stories. Believe us when we tell you that of those many students, the ones who stood out to us did so for a reason. We’ve rounded up some helpful tips for you to build a relationship with the company you meet with.
How can your business use events like the Super bowl, the Golden Globes, and the MET Gala to promote your brand Hint: You don’t need a 30 second TV spot or millions of dollars in your marketing budget. It’s easy to take trending topics and make them relevant to your industry or more importantly make your brand relevant in your industry. Here are a few tips and tricks on how to amplify your content or brand message for the next trending event.
The holidays are almost here and if you’re anything like our office, you were playing holiday music on November 1st. Using the excitement that naturally generates around the holidays is a great way to increase engagement on your social media platforms. With the advertising field so saturated during the holiday season, we’ve rounded up some organic ways that you can get festive across social media.