Since Snapchat Stories got the ball rolling, the craze has yet to stop. Facebook, Instagram, and LinkedIn followed right behind them creating their own version of a 24-hour live story. It was only time before YouTube followed in these same footsteps. They video platform has recently announced the launch of “YouTube Stories”.
Committed to creating real experiences for audiences, Instagram recently announced that they will be using machine learning tools to identify accounts that are using third-party apps to generate engagement.
If you’re about to be swiping your credit card more frequently over the next few weeks, you’re not alone. Holidays are a busy time for shoppers - and marketers. A great deal of consumers will be shopping from brands they discovered on social media this year. But just how much does social media affect users spending habits around the holidays?
While the latest news from Snapchat’s earnings report isn’t ideal for the 1.5 billion dollar company, their newest update ensures that their grasp on teen users is still right at their fingertips. Snapchat recently announced the addition of lenses to desktops in hopes to boost awareness of lens tools. With the goal of building awareness about the lens feature, Snapchat also wants to highlight the ever-growing popularity of user-created lenses.
Given the scandals of the recent security breaches within Facebook, most users would believe that Facebook’s efforts to control their fake news and scandals are not enough to control the controversy. Given recent reports from three different sources, Facebook’s efforts to control and limit the spread of false news reports are actually working.
Influencers are all over social media and it’s clear to brands how much of an asset these users really are. With thousands of followers and a solid ‘fan base’, influencers share their likes, dislikes and overall thoughts on specific products. Ultimately, influencers can peak curiosity for a brand, drive traffic to certain websites and even increases conversions.