I have been an ambassador with Imagine Media Consulting since the end of August (seriously, where has the time gone?) and enjoyed every minute of it. Starting out as a journalism major at Georgia Southern University, I switched to public relations the end of my sophomore year. Making that switch was the best decision and I haven’t looked back since.
Our creative team at Imagine Media is the embodiment of hard work. The team begins with meetings and planning on Mondays followed by two photo shoots per day four days a week. They are constantly on the move and will go to great lengths to capture the most creative and challenging content for our partners. The rest of the team is constantly in awe of their talent and love following along on their adventures throughout Atlanta and beyond. We’ve broken down the creative team and their roles below so that you can get to know the team that makes the magic happen.
The Imagineers have taken flight on the motorized scooter craze that’s sweeping over Atlanta. Our office is located a block away from Ponce City Market, a centralized location with lots of trendy spots nearby. With the introduction of e-scooters like Bird and Lime, the Imagineers have become even more mobile and it’s been fun to see how these motorized scooters have changed our professional means of transportation.
Last month a few of the Imagineers participated in the Community Bucket Tech Gives Back event. Community Bucket is an organization that’s committed to giving young professionals a platform to connect and make friends in Atlanta, by combining volunteer projects with social events. The Tech Gives Back event linked professionals from tech industries and gave us an opportunity to network with different agencies around Atlanta.
In anticipation of National Coffee Day on September 29th, we pooled the Imagineers for their top picks for coffee around the city of Atlanta. In an environment as fast-paced as Imagine Media, we need to stay fueled and coffee breaks are a key ingredient to our success. Not to mention, the Imagineers also enjoy the occasional the opportunity to step away from their desks and work remotely from somewhere new. Here are our favorite spots to sip, strategize and create around the city.
Most professionals might be familiar with core values as a list of abstract words that get posted on the wall in your office, introduced to you during your orientation and then never heard of again. At Imagine Media we approach our core values with sincerity and they are part of our daily conversations, celebrations and goals. This is why it was huge news last week when our leadership team announced that we were going to make some changes to our core values. The updates included shortening the descriptions of each core value in order to make them more memorable and changing our I-word from “Innovative” to “Integrity.” Given that we live and breathe these core values, it was very important to our leadership team to know that these were still values that resonated with us as a whole. The team was excited about these small, but mighty changes to our guiding truths. So how do we put these values into practice? Check out this list of ways that the Imagine Media team incorporates core values into our everyday processes and long term goals.
This quarter the Imagineers have been working hard on a new concept that we’ve introduced to the Imagine Media culture: Imagine University. Each week we have collaborated as a team to create emails that will be sent out to our new hires in a drip campaign style over the first three months of their time with us. Each weekly email has a theme and subsections that expand upon that theme. The teammates receive the emails on Monday and to reinforce the learning, each email also has action items that the teammate will be responsible for completing by the end of the week. We’ve found that this system of information delivery is working well to help our new teammates assimilate into the Imagine Media culture.
There’s no doubt that social media has changed life as we know it. From how we communicate, to how we shop and even to how we learn about new things. With the announcement of Scroll Free September, the conversation has shifted to the negative aspects of social media such as depression, anxiety, lack of sleep, cyberbullying, negative body image and even just overall FOMO (fear of missing out).
While we agree that it’s extremely important to raise awareness about the negative effects of social media, it’s also valuable to highlight the ways that social media has made a positive impact on the world. From fundraising to informal learning opportunities, to connecting organ donorsand bringing important causes to light, social media, just like any form of media, plays a large role in impacting our world for both good and bad. On a smaller scale, social media connects friends to their distant loved ones all over the world, helping them not feel so far away.
As with anything, the best way to use social media for good is to curate your content from the heart. As the Instagram celebrity @yoga_girl says in her Ted Talk about social media, if you only post your highlight reel without incorporating your true self, you are putting off an unrealistic expectation of you and/or your business. Followers will most likely connect to content that they feel is relatable and sincere. Which is why from a business perspective it’s important to tell your story because that’s what most strongly resonates with audiences on social media.
If you choose to participate in Scroll Free September, we hope that you return from a social media hiatus with a renewed perspective of how these platforms can be used to promote more good in the world. Whether it be connecting a consumer to the solution they need, connecting old friends who have lost touch or creating new communities who would never have known each other prior, we celebrate social media and our active choice to participate in it to spread more good in the world.
Check out how social media has impacted the Imagine Media team here.
Story By: Sophie Duncan