Facebook is clearly in the business of racking in big bucks, so what is their newest financially incentivized idea? According to a press release, Facebook is testing a new feature that allows admins of Facebook groups to charge monthly subscription rates.
Facebook has always reigned king-of-the-social-media-world. For a long time, Facebook has been the leading social media platform among teens. This generation was so attracted to the platform because it provides an easy way to connect with friends, create events, and find out information on businesses or celebrities. In 2014-2015, the PEW Research Center reported that 71% of teens used Facebook and no other platform was even close to that statistic. However, in the last 10 years, many new social media platforms have been released such as Instagram, Twitter, and Snapchat. The introduction of these has created a major shift in the use of social media.
Recently, PEW reported that now only 51% of teens use Facebook regularly. YouTube, Instagram, and Snapchat have officially outgrown Facebook and it looks like over time teen Facebook users are going to continue declining. With the increase in smartphones, 45% of teens feel the constant need to be online. These platforms fit the needs of teens now more than ever. Social media is constantly evolving, which makes it vital to know which platforms are best for your audience.
So you may be wondering how this may affect your business practices on social media? If your current target audience includes teens ages 13-18 you may want to shift your focus. Instead of concentrating a lot of your ad spend or posts on Facebook, it may be wise to move to Instagram.
It's important to note that even though Facebook is declining for teens, it has not for adults. However, there are predictions that eventually it will start declining for people in their 20's. Knowing where your target audience is spending a lot of their time is key to marketing your business or product. This important change should be noted because it may affect your social media strategy moving forward. As time goes on, you will want to keep an eye on this because it is only going to evolve more!
Keep up with Imagine Media for all upcoming social media news!
Story By: Hannah Lagod
As a Digital Media Imagineer, we handle all paid promotions on social, as well as provide insights and analytics to show the return on investment. Some people may recognize these duties as paid advertising. While yes, this is true there are ample layers to this cake. Below are four steps to publishing your Facebook advertising campaign. Before we get started, you have to understand that in order to publish an ad, you must have access to Facebook Business Manager. This is a portal to posting ads, keeping track of the analytics and a reference to previous data.
Creating an Ad Campaign
The first question you have to ask yourself is: “what kind of ad is it that I need?” A page likes campaign increases reach and impressions, which ultimately brings more likes to your page. A traffic campaign drives engagement and activity to your page, this can translate into website clicks or people staying on your page for a certain time. Lastly, one of the most popular is a boosted post, which is promoting a previously posted image or video for a certain budget. These are more common due to their ease and massive reach, with a smaller budget. Luckily, Facebook gives you ample options to choose from, not just these three. Depending on which campaign you choose, they all drive something specific.
Determining Your Ad Sets
After creating your ad campaign, the budget, setting your dates and selecting various target audiences are all key elements to consider in creating a well-reached ad. When a budget is determined, you may see varying fluctuations of how many people will be reached for the duration of your ad; so this is a choice to be mindful of.
Composing Your Ads
Similar to reading a newspaper, the ads that have clear and relevant images are what will draw your audience and capture their attention. Once, they are done with swooning over your photos, they’ll move on to reading your caption. The caption needs to be something that speaks to what you’re promoting and why the audience needs it, but try to keep it as direct as possible.
Publishing Your Ads
Once you have thoroughly read through your witty captions and found images that are representative of what it is you want to promote, you have to publish your campaign. Be cognizant of the option to go back and edit your ad, if needed, even after publishing it. It is only if the ad is set to run currently (today) and not in the future (a week from now) that you may not be able to make adjustments.
A final piece of advice is to make sure that you clearly set your budget to “daily” or “lifetime”. Choosing a daily budget means that you will be paying that amount per day and choosing the lifetime option will set the budget over the lifetime of the ad (hence the dates you chose).
Have any other advice about creating Facebook ads? Share them with us in the comments below!
Story By: Daija McElwee
Facebook is introducing a new option for publishing videos that will allow users to post a pre-recorded video in a format similar to Facebook Live. The new feature will be titled “Premieres” and videos such as movie trailers, Facebook Watch shows, or other content will be tagged as a premiere. Facebook users will have the opportunity to engage with the content in real time, similar to how they do now with content that is delivered in the existing Live feature.
The goal of Premieres is to imitate the valuable communal-viewing experience that Facebook Live already encourages with pre-recorded videos. This new way to publish video will allow the users to react and interact through chat about the content as it’s being released in actual time.
The feature is currently being tested among a hand-picked group of video creatives and will be introduced to the general public in due course. We’re excited to discover how this update could help us continue to connect with audiences through social media!
Story By: Sophie Duncan
Facebook is testing Voice Clips as a medium for a status update. The company is rolling out this feature as a trial to a small percentage of users in India.
To post a voice clip, users can record their voice and preview the clip before posting (but aren’t able to edit it). You can share the clip to your News Feed where your following will be able to hear it.
Facebook believes that sharing content through voice updates is more personal than a text status and less complicated than recording a video. The feature may also be helpful for language barriers on devices.
The social media platform is trying to stay innovative in order to not fall behind amidst competing platforms, and this new feature may serve as a new way for users to express themselves. Given the popularity of podcasts, it will be interesting to see how this new status update option will perform.
It’s not yet known when this feature will be introduced to the rest of the world, but Imagine’s social team will be watching for the rollout to happen.
Story By: Sophie Duncan
Earlier this week, Facebook announced that they will start penalizing brands that “ask” for engagement via calls-to-action (CTAs) like “tag your friend” or “like if you agree.” Typically, these types of CTAs are used as a part of engagement strategy — the more people who like, comment, and share a brand's posts, the wider visibility their content receives.