Since Snapchat Stories got the ball rolling, the craze has yet to stop. Facebook, Instagram, and LinkedIn followed right behind them creating their own version of a 24-hour live story. It was only time before YouTube followed in these same footsteps. They video platform has recently announced the launch of “YouTube Stories”.
Secretly, every person joins a social network to amass a cult like following in order to, somehow, monetize that following and be propelled into super duper stardom. Somewhere along the way you may want to tell all your childhood haters “I told you so.” Okay, maybe not all that, but social media platforms have leveled the playing field, due to low or no cost for advertising to reach millions of people. Every day individuals now have the chance to have their message heard and identifiable by segments of the world that weren’t though of in the past. Case and point, Michelle Phan began publishing make-up tutorials on YouTube back in 2007 when she was just 20 years of age. Fast forward 8 years, 7.5 million YouTube and 1 billion views later she is now one of the biggest, if not the biggest, stars on YouTube making Forbes 30 under 30 list. As a result of her fame and hard work she in now launching an online network dubbed ICON in partnership with Ednemol Beyond, who has produced shows like American Idol, The Real Housewives of Atlanta and Man vs. Food just to name a few.
Michelle Phan will be creative director and responsible for curating and creating original content for millenials across Roku, Pluto TV, Facebook, Snapchat, Pinterest, Tumblr and Twitter. To help her in this massive feat she has recruited fellow YouTube stars Ann Le (AnneorShine), Cassey Ho (Blogilates), Promise Phan (Dope211) and Charis Lincoln (CharismaStarTV), just to name a few. Phan’s goal is to build a community, "A community for all of us. This community would be built on infinite possibilities with positive, uplifting stories. Where you can come to be your best self; where you can come to find friends you can lean on." Makes sense when you think about how she got her start in the social media community that allowed her to be herself.
Sources: Mashable, Forbes & Michelle Phan
Blog By: Jason McKissic