In a “fireside chat style,” Catie Griggs, VP of Atlanta United Business Operations, and Alex Gonzalez, Chief Innovation Officer for the Atlanta Metro Chamber, recapped the journey of building the brand behind Atlanta United. Here are some key takeaways from their conversation, which can apply to your business and brand too.
We are pleased to share that in our efforts to improve the online presence of our partners, we have been recognized as a global leader among social media agencies. This accolade comes to us courtesy of Clutch, a ratings and reviews platform for B2B service providers that uses in-depth research to identify top service providers in dozens of industries.
It’s vital to keep a pulse on your customer’s aesthetic expectations of your brand in order to be creating content that’s visually engaging. Here at Imagine, we have a very talented Creative Team, but it takes work to research and stick with current with trends. Thankfully, Shutterstock helps us stay ahead of the curve - aesthetically speaking. They recently released an interactive infographic predicting creative and visual trends for 2019 based off the hundreds and thousands of images, graphics, videos, and music searched for and downloaded by their customer base. Their report was broken down to major and rising creative trends, outlining the concepts and components behind each look.
A recent report from BuzzSumo dove into the burning question of 2018: “How do we get more engagement on Facebook for our brand?” And once again, video content came out on top. Video content generates 59% more engagement than any other type of content on Facebook. Utilizing video content as part of your social media strategy is becoming a necessity, not just a way to get ahead.