First impressions are everything, and your brand stands as the gateway of first impressions for your business. Good branding not only increases the value of your company, but it also encapsulates everything you aim to communicate to your clients. There’s a common ground where businesses struggle with branding and that is remembering that as customers evolve over time; your branding can’t get left behind. We’ve rounded up some crucial mistakes to avoid when making branding decisions and building a brand strategy.
Anyone professional will tell you that networking is key for growth and success in any industry, but the power lies in building relationships which go beyond the exchange of business cards. If approached strategically and accompanied by follow ups, networking is a vital and powerful tool that connects potential business partners.
Have you tagged a brand in an Instagram story or post and received a response from the brand? If you have, you probably can relate to how cool it was to interact with one of your favorite brands online. Attracting and retaining a loyal audience should be a priority in any social media strategy. Dedicating time to building your online community will create a network of users who are ambassadors for your brand. In order to establish and nurture that relationship, you have to generate a sense of community. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Customer service doesn’t just take place over the phone or in a store anymore, it’s also necessary on social media.
The Imagineers have attended many career fairs and had the pleasure of meeting hundreds of students and hearing their stories. Believe us when we tell you that of those many students, the ones who stood out to us did so for a reason. We’ve rounded up some helpful tips for you to build a relationship with the company you meet with.
How can your business use events like the Super bowl, the Golden Globes, and the MET Gala to promote your brand Hint: You don’t need a 30 second TV spot or millions of dollars in your marketing budget. It’s easy to take trending topics and make them relevant to your industry or more importantly make your brand relevant in your industry. Here are a few tips and tricks on how to amplify your content or brand message for the next trending event.