Check out the recap of our presentation at the April 2019 Atlanta Apparel Mart.
Have you tagged a brand in an Instagram story or post and received a response from the brand? If you have, you probably can relate to how cool it was to interact with one of your favorite brands online. Attracting and retaining a loyal audience should be a priority in any social media strategy. Dedicating time to building your online community will create a network of users who are ambassadors for your brand. In order to establish and nurture that relationship, you have to generate a sense of community. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Customer service doesn’t just take place over the phone or in a store anymore, it’s also necessary on social media.
A big question of the our generation: Should your company hire a social media team from within or outsource to an agency? It depends on what your company needs and weighing those needs against your team’s strengths and weaknesses. Like most things, there are pros and cons to both structural strategies.