It’s Time to Focus on Content, Not “Likes”

It’s Time to Focus on Content, Not “Likes”

On just about every social media site, it’s all about the amount of Likes a person gets. Well, one of the biggest platforms for social media marketing, Instagram, might be doing away with the Like feature.

New Feature: Instagram Allows Brands to Turn Influencer Posts into Ads

New Feature: Instagram Allows Brands to Turn Influencer Posts into Ads

Instagram’s new Branded Content Ads option is here to help brands make the most of Instagram marketing. The feature will now let companies promote any organic content posted by influencers, specifically partnerships and sponsored content.

5 Tips for Picking Influencers Who Will Represent Your Brand Well

5 Tips for Picking Influencers Who Will Represent Your Brand Well

If you want to explore the influencer-marketing world, we’ve got you! We’ve gathered five tips to help you choose the influencers that will grow your audience.

Welcome to #SocialSummerSchool!

Welcome to #SocialSummerSchool!

We’re thrilled to introduce our #SocialSummerSchool campaign! During the month of June, we’ll be diving into social strategy through the lens of our team of experts. Each week, we’ll focus on a different platform and be dishing out tips and tricks for how to best connect with your online audience. We strongly believe that the first step in leveraging a social strategy is understanding the purpose behind each platform. Users turn to different platforms to satisfy a motivator or driving force. Let’s dive into your first lesson of #SocialSummerSchool as we analyze the “why” behind each platform: