A recent report from BuzzSumo dove into the burning question of 2018: “How do we get more engagement on Facebook for our brand?” And once again, video content came out on top. Video content generates 59% more engagement than any other type of content on Facebook. Utilizing video content as part of your social media strategy is becoming a necessity, not just a way to get ahead.
Given the scandals of the recent security breaches within Facebook, most users would believe that Facebook’s efforts to control their fake news and scandals are not enough to control the controversy. Given recent reports from three different sources, Facebook’s efforts to control and limit the spread of false news reports are actually working.
Following in Instagram’s footsteps, Facebook has been making some updates recently to increase engagement. The first update is the “things in common” labels which are being tested to appear above comments from people who aren’t in your social network on posts you are viewing. The other recent Facebook changes come from Facebook’s Creative Shop team. They have developed some methods to help businesses create videos for their Facebook advertising campaigns.
Step aside, Bumble, Facebook Dating is coming to the scene. Although Facebook does not plan to launch a standalone app, the feature will exist within Facebook’s app. The dating feature will be for intentional relationships, not just one night stands.
With privacy being a continued concern, Facebook Dating users won’t have to worry about their love life being displayed in their news feed. The interactions will not be shared, and only those who have the feature turned on will be able to find you.
Facebook Dating hasn’t hit public accounts yet and the team is internally testing it (but not actually dating their coworkers). Keep an eye on our blog to see when the feature hits public accounts!
Story By: Sophie Duncan
Across the pond in England, the National Health Service is taking a stand on social media’s impact on mental health. The Royal Public Health Society is urging social media users to take the month of September off Facebook, Instagram, Twitter, and Snapchat.
While some avid users are committing to going completely cold turkey, others are are encouraging taking small steps such as avoiding social media after 6 pm or labelling the bedroom as a scroll-free zone.
While the organizers of Scroll Free September aren’t deeming social media as evil altogether, their intention for this initiative came from the desire to encourage balance. Although social media has completely revolutionized the way we communicate with each other, it can have some serious negative effects such as cyberbullying, poor sleep, depression, and anxiety. The event is intended to encourage users to check in with themselves and decide what aspects of social media make them feel good, and what parts have a negative impact on their well being.
Considering that social media is literally our job here at Imagine Media, we’re not sure if we could ever go cold turkey, but we are in full support of finding balance. We all feel digital overwhelm from time to time, and our best way to combat that is to put down our phones and get outside to exercise, meet friends for some good food (that we won’t put on our Instagram Story) or getting nose-deep in a good book in a moody coffee shop. If you choose to partake in Scroll Free September, we hope to see you back in October with a refreshed perspective on why social media is important and how to avoid the negativity. ✌🏼
Story By: Sophie Duncan
Facebook has always reigned king-of-the-social-media-world. For a long time, Facebook has been the leading social media platform among teens. This generation was so attracted to the platform because it provides an easy way to connect with friends, create events, and find out information on businesses or celebrities. In 2014-2015, the PEW Research Center reported that 71% of teens used Facebook and no other platform was even close to that statistic. However, in the last 10 years, many new social media platforms have been released such as Instagram, Twitter, and Snapchat. The introduction of these has created a major shift in the use of social media.
Recently, PEW reported that now only 51% of teens use Facebook regularly. YouTube, Instagram, and Snapchat have officially outgrown Facebook and it looks like over time teen Facebook users are going to continue declining. With the increase in smartphones, 45% of teens feel the constant need to be online. These platforms fit the needs of teens now more than ever. Social media is constantly evolving, which makes it vital to know which platforms are best for your audience.
So you may be wondering how this may affect your business practices on social media? If your current target audience includes teens ages 13-18 you may want to shift your focus. Instead of concentrating a lot of your ad spend or posts on Facebook, it may be wise to move to Instagram.
It's important to note that even though Facebook is declining for teens, it has not for adults. However, there are predictions that eventually it will start declining for people in their 20's. Knowing where your target audience is spending a lot of their time is key to marketing your business or product. This important change should be noted because it may affect your social media strategy moving forward. As time goes on, you will want to keep an eye on this because it is only going to evolve more!
Keep up with Imagine Media for all upcoming social media news!
Story By: Hannah Lagod