Following in Instagram’s footsteps, Facebook has been making some updates recently to increase engagement. The first update is the “things in common” labels which are being tested to appear above comments from people who aren’t in your social network on posts you are viewing. The other recent Facebook changes come from Facebook’s Creative Shop team. They have developed some methods to help businesses create videos for their Facebook advertising campaigns.
Step aside, Bumble, Facebook Dating is coming to the scene. Although Facebook does not plan to launch a standalone app, the feature will exist within Facebook’s app. The dating feature will be for intentional relationships, not just one night stands.
With privacy being a continued concern, Facebook Dating users won’t have to worry about their love life being displayed in their news feed. The interactions will not be shared, and only those who have the feature turned on will be able to find you.
Facebook Dating hasn’t hit public accounts yet and the team is internally testing it (but not actually dating their coworkers). Keep an eye on our blog to see when the feature hits public accounts!
Story By: Sophie Duncan
Across the pond in England, the National Health Service is taking a stand on social media’s impact on mental health. The Royal Public Health Society is urging social media users to take the month of September off Facebook, Instagram, Twitter, and Snapchat.
While some avid users are committing to going completely cold turkey, others are are encouraging taking small steps such as avoiding social media after 6 pm or labelling the bedroom as a scroll-free zone.
While the organizers of Scroll Free September aren’t deeming social media as evil altogether, their intention for this initiative came from the desire to encourage balance. Although social media has completely revolutionized the way we communicate with each other, it can have some serious negative effects such as cyberbullying, poor sleep, depression, and anxiety. The event is intended to encourage users to check in with themselves and decide what aspects of social media make them feel good, and what parts have a negative impact on their well being.
Considering that social media is literally our job here at Imagine Media, we’re not sure if we could ever go cold turkey, but we are in full support of finding balance. We all feel digital overwhelm from time to time, and our best way to combat that is to put down our phones and get outside to exercise, meet friends for some good food (that we won’t put on our Instagram Story) or getting nose-deep in a good book in a moody coffee shop. If you choose to partake in Scroll Free September, we hope to see you back in October with a refreshed perspective on why social media is important and how to avoid the negativity. ✌🏼
Story By: Sophie Duncan
Facebook has always reigned king-of-the-social-media-world. For a long time, Facebook has been the leading social media platform among teens. This generation was so attracted to the platform because it provides an easy way to connect with friends, create events, and find out information on businesses or celebrities. In 2014-2015, the PEW Research Center reported that 71% of teens used Facebook and no other platform was even close to that statistic. However, in the last 10 years, many new social media platforms have been released such as Instagram, Twitter, and Snapchat. The introduction of these has created a major shift in the use of social media.
Recently, PEW reported that now only 51% of teens use Facebook regularly. YouTube, Instagram, and Snapchat have officially outgrown Facebook and it looks like over time teen Facebook users are going to continue declining. With the increase in smartphones, 45% of teens feel the constant need to be online. These platforms fit the needs of teens now more than ever. Social media is constantly evolving, which makes it vital to know which platforms are best for your audience.
So you may be wondering how this may affect your business practices on social media? If your current target audience includes teens ages 13-18 you may want to shift your focus. Instead of concentrating a lot of your ad spend or posts on Facebook, it may be wise to move to Instagram.
It's important to note that even though Facebook is declining for teens, it has not for adults. However, there are predictions that eventually it will start declining for people in their 20's. Knowing where your target audience is spending a lot of their time is key to marketing your business or product. This important change should be noted because it may affect your social media strategy moving forward. As time goes on, you will want to keep an eye on this because it is only going to evolve more!
Keep up with Imagine Media for all upcoming social media news!
Story By: Hannah Lagod
As a Digital Media Imagineer, we handle all paid promotions on social, as well as provide insights and analytics to show the return on investment. Some people may recognize these duties as paid advertising. While yes, this is true there are ample layers to this cake. Below are four steps to publishing your Facebook advertising campaign. Before we get started, you have to understand that in order to publish an ad, you must have access to Facebook Business Manager. This is a portal to posting ads, keeping track of the analytics and a reference to previous data.
Creating an Ad Campaign
The first question you have to ask yourself is: “what kind of ad is it that I need?” A page likes campaign increases reach and impressions, which ultimately brings more likes to your page. A traffic campaign drives engagement and activity to your page, this can translate into website clicks or people staying on your page for a certain time. Lastly, one of the most popular is a boosted post, which is promoting a previously posted image or video for a certain budget. These are more common due to their ease and massive reach, with a smaller budget. Luckily, Facebook gives you ample options to choose from, not just these three. Depending on which campaign you choose, they all drive something specific.
Determining Your Ad Sets
After creating your ad campaign, the budget, setting your dates and selecting various target audiences are all key elements to consider in creating a well-reached ad. When a budget is determined, you may see varying fluctuations of how many people will be reached for the duration of your ad; so this is a choice to be mindful of.
Composing Your Ads
Similar to reading a newspaper, the ads that have clear and relevant images are what will draw your audience and capture their attention. Once, they are done with swooning over your photos, they’ll move on to reading your caption. The caption needs to be something that speaks to what you’re promoting and why the audience needs it, but try to keep it as direct as possible.
Publishing Your Ads
Once you have thoroughly read through your witty captions and found images that are representative of what it is you want to promote, you have to publish your campaign. Be cognizant of the option to go back and edit your ad, if needed, even after publishing it. It is only if the ad is set to run currently (today) and not in the future (a week from now) that you may not be able to make adjustments.
A final piece of advice is to make sure that you clearly set your budget to “daily” or “lifetime”. Choosing a daily budget means that you will be paying that amount per day and choosing the lifetime option will set the budget over the lifetime of the ad (hence the dates you chose).
Have any other advice about creating Facebook ads? Share them with us in the comments below!
Story By: Daija McElwee
Facebook is introducing a new option for publishing videos that will allow users to post a pre-recorded video in a format similar to Facebook Live. The new feature will be titled “Premieres” and videos such as movie trailers, Facebook Watch shows, or other content will be tagged as a premiere. Facebook users will have the opportunity to engage with the content in real time, similar to how they do now with content that is delivered in the existing Live feature.
The goal of Premieres is to imitate the valuable communal-viewing experience that Facebook Live already encourages with pre-recorded videos. This new way to publish video will allow the users to react and interact through chat about the content as it’s being released in actual time.
The feature is currently being tested among a hand-picked group of video creatives and will be introduced to the general public in due course. We’re excited to discover how this update could help us continue to connect with audiences through social media!
Story By: Sophie Duncan