Our creative team at Imagine Media is the embodiment of hard work. The team begins with meetings and planning on Mondays followed by two photo shoots per day four days a week. They are constantly on the move and will go to great lengths to capture the most creative and challenging content for our partners. The rest of the team is constantly in awe of their talent and love following along on their adventures throughout Atlanta and beyond. We’ve broken down the creative team and their roles below so that you can get to know the team that makes the magic happen.
Earlier this month the Imagine Media team hosted our eighth Double Tap the Keg event. We invited five panelists to the stage to discuss a trending topic: Company Culture. Our panelists came from a variety of backgrounds and shared a great deal of insight on how to attract and retain employees as well as foster or evolve a company’s culture. The panel included Billy Boughey, Jackie Velez, Nikki Strickland, Ryan Tuttle, and Josh Sweeny. All participants contributed to a great conversation around culture and left the audience feeling inspired. ICYMI, we’ve rounded up some key culture-takeaways from the evening.
The Imagineers have taken flight on the motorized scooter craze that’s sweeping over Atlanta. Our office is located a block away from Ponce City Market, a centralized location with lots of trendy spots nearby. With the introduction of e-scooters like Bird and Lime, the Imagineers have become even more mobile and it’s been fun to see how these motorized scooters have changed our professional means of transportation.
Last month a few of the Imagineers participated in the Community Bucket Tech Gives Back event. Community Bucket is an organization that’s committed to giving young professionals a platform to connect and make friends in Atlanta, by combining volunteer projects with social events. The Tech Gives Back event linked professionals from tech industries and gave us an opportunity to network with different agencies around Atlanta.
In anticipation of National Coffee Day on September 29th, we pooled the Imagineers for their top picks for coffee around the city of Atlanta. In an environment as fast-paced as Imagine Media, we need to stay fueled and coffee breaks are a key ingredient to our success. Not to mention, the Imagineers also enjoy the occasional the opportunity to step away from their desks and work remotely from somewhere new. Here are our favorite spots to sip, strategize and create around the city.
Most professionals might be familiar with core values as a list of abstract words that get posted on the wall in your office, introduced to you during your orientation and then never heard of again. At Imagine Media we approach our core values with sincerity and they are part of our daily conversations, celebrations and goals. This is why it was huge news last week when our leadership team announced that we were going to make some changes to our core values. The updates included shortening the descriptions of each core value in order to make them more memorable and changing our I-word from “Innovative” to “Integrity.” Given that we live and breathe these core values, it was very important to our leadership team to know that these were still values that resonated with us as a whole. The team was excited about these small, but mighty changes to our guiding truths. So how do we put these values into practice? Check out this list of ways that the Imagine Media team incorporates core values into our everyday processes and long term goals.
This quarter the Imagineers have been working hard on a new concept that we’ve introduced to the Imagine Media culture: Imagine University. Each week we have collaborated as a team to create emails that will be sent out to our new hires in a drip campaign style over the first three months of their time with us. Each weekly email has a theme and subsections that expand upon that theme. The teammates receive the emails on Monday and to reinforce the learning, each email also has action items that the teammate will be responsible for completing by the end of the week. We’ve found that this system of information delivery is working well to help our new teammates assimilate into the Imagine Media culture.
Last Thursday we hosted our 6th Double Tap the Keg event in our upstairs and new downstairs office spaces. The theme of the night was Create + Innovate, and we were blown away by our inspiring panel of creative minds. Sitting on the panel we had style therapist and fitness influencer, Lillian Charles; portrait and fashion photographer, Donte Maurice; head of innovation and development at Public School, Rich Santiago; and brand storyteller, Julie Marateck. Together, these four talented individuals left the audience feeling inspired and refreshed moving into the holiday weekend.
The panelists were asked a series of questions directed toward their specific backgrounds and personal experiences.
Rich Santiago gave some beautiful advice when asked how to deal with creative anxiety. His go-to tactics are to learn to multitask well and make sure he’s following inspiring people to keep his ideas fresh. He also mentioned that when working closely with clients he has found that one of the most important things is to allow the client to collaborate and be a part of the creative process as much as possible.
Julie Marateck spoke on the importance of storytelling from the partner’s perspective. She brought up a great point that audiences are smarter these days and are interested in buying experiences, so the goal is to make your brand attainable to the average person. Julie also loves to travel, and discussed how putting herself outside of her comfort zone and experiencing failure is all part of the creative process. Inevitably, on any journey outside of your comfort zone, at some point, things won't go as planned, and traveling prepares Julie for those moments of failure.
Lillian Charles has a large Instagram following, and gave the audience some insight on how she balances the digital content overload that we experience on social media today. She tries to be very cognizant of how much time she spends scrolling and makes sure her social media browsing stays intentional, not habitual. Lillian also gave some lighthearted, but meaningful advice about how to get over obstacles. She said that she and her sister will exchange the phrase “don’t let the turkeys get you down” when they are going through a particularly difficult challenge. While the exchange is an inside joke between the two of them, the take-home message can still apply to anyone: don’t let anything get you down on your road to success, whatever that looks like.
Donte Maurice, the professional photographer on the panel, talked about how he incorporates storytelling into his photography by having a conversation and creating a relationship with the model he’s shooting. Similar to Julie, Donte also discussed failure and how he builds his confidence when he isn’t feeling particularly creative. Donte uses the old adage, ‘rome wasn’t built in a day’ to remind himself that creativity is truly a process and sometimes it won’t happen today. His go-to approach is to sleep on it and he knows he’ll wake up with fresh ideas after resting his mind.
While the panelists’ answers were extremely diverse given their different backgrounds and experience levels, one take away message remained the same throughout the panel: surround yourself with creative people who push you to be better than you are right now. In one way or another, each panelist expressed the importance of mentors, and we couldn’t agree more! At Imagine Media, we encourage mentorship opportunities for both our ambassadors and our full-time teammates.
If you didn’t make this event in our Double Tap the Keg series, don’t worry! We’ll be hosting many more future networking events in our downstairs office space. Keep up with us on social media and look out for the announcement about Double Tap the Keg #7! Comment below with any ideas for upcoming themes or discussion topics!
Story By: Sophie Duncan