Building a Brand: A Conversation with Atlanta United

Building a Brand: A Conversation with Atlanta United

In a “fireside chat style,” Catie Griggs, VP of Atlanta United Business Operations, and Alex Gonzalez, Chief Innovation Officer for the Atlanta Metro Chamber, recapped the journey of building the brand behind Atlanta United. Here are some key takeaways from their conversation, which can apply to your business and brand too.

Reflecting On My Ambassador Experience

Reflecting On My Ambassador Experience

As I began my journey as an ambassador, I was overwhelmed by all of the new information I was learning. I was engulfed in this new world of social media that I had not seen before. In the forefront, you see Facebook, Twitter, and Instagram with advertisements but there is so much more that goes on behind the scenes. With Monday meetings to partner photoshoots I began taking it all in as fast as I could.

My Ambassador Experience

My Ambassador Experience

Once I graduated and moved back home to Atlanta, I accepted a position to work as a Social Media Ambassador for Imagine Media. Working for Imagine has been one of the most eye-opening experiences for me so far. Prior to the Ambassador Program, I had zero hands-on experience working for a marketing agency and hardly any experience with marketing tools. However, it has taught me how to work in a variety of marketing platforms that will be useful for my future career. I learned that gaining knowledge and challenging yourself will lead you in the right direction.