Six years ago when I graduated from university, the prospect of a career in social media was just on the horizon. Fast forward to 2018 and it’s not uncommon for a business to have a social media manager, or management team, on staff. Before I landed my position at Imagine Media, I was seeking an opportunity that involved content creation, but I found it really difficult to narrow down what that exactly translates to in a job title. My parents were skeptical too, as social media is definitely not within the traditional career paths that they are accustomed to. The reality is social media management is a growing industry and new job opportunities are a result of that.
It can be challenging to explain why social media is important from a business perspective to those who are unfamiliar or do not see the value. This is understandable given that it’s only in the last few years that businesses have used social channels to promote their service or product. On top of that, many people may not have realized that there’s a strategy behind content creation and if you’re not approaching social media the right way, it could actually hurt your business. Enter, social media managers!
Social media will continue to be an important business tool and the idea of a social media team is already commonplace. Being socially savvy is something that takes time and research, and requires a diverse skill set. A social media team wears a lot of different hats and must be proficient in analytics, technique, creativity, critical thinking, problem-solving, communication, customer service, and storytelling to name a few.
You know the phrase ‘it takes a village’... Well, this certainly holds true in social media management. There are a number of different roles that come together to support a beautiful and successful social media account. At Imagine Media, it all begins with our sales team who filter through leads to find businesses that are the right fit for us to partner with. Once we sign with a partner, our social media account coordinators take the reins of the social channels to create a content plan and strategy depending on the specific needs of our partner. Our account coordinators are unique because they dedicate a great deal of time to building a relationship with our partner. We understand that in order to represent your brand and tell your story, we have to know you on a personal level.
Once we get the ball rolling, our creative team steps in which includes a photo stylist, copywriter, photographer, and videographer. The creative team is coordinated on an administrative end by our creative manager who handles the photography inspiration, organization, and photo shoot logistics. After the content has been created and released, our digital team analyzes the numbers and reports back to our partners. When you look at the process from a high level, it’s clear that each teammate plays an important role to successfully manage our partners’ accounts. And to think that my parents were skeptical about this intricate and valuable field!
Just like any line of work, social media certainly has its challenges. The most obvious challenge is that social platforms are constantly evolving. Our team is dedicated to staying up-to-date on the latest trends and news alerts. This aspect of our job requires a lot of research, practice, and of course, trial and error. We promise to help our partners build relationships with their target audience and to do that we must stay innovative within the always adapting world of social media.
If you’re interested in a career in social media, then you’re in luck! Imagine Media is currently hiring a Creative Manager, Photo Stylist, Digital Media Intern, and Social Media Intern. Interested in applying? Head over to our employment page and submit your application. We’d love to meet you and learn more about why you’d be a good fit for the Imagineers!
Story By: Sophie Duncan