Why Your Brand Needs a Blog in 2018


Welcome to the most meta blog post of the year! If you’re here, you clearly value quality content from a brand you trust.

And that, in a nutshell, is why every brand should have a blog in 2018.  

But, in all seriousness, there are dozens of reasons a blog is a smart marketing strategy. Check out our most compelling reasons below!

Provide relevant information.

The most fundamental reason to start a blog, no matter your product or industry, is to provide information to consumers that is relevant not only to what you sell but to the interests of your audience. Whether you’re a real estate agent providing thoughts on the future of the housing market in your area or a kitchen appliance brand providing recipes, blogs can prove a useful resource in a number of ways.

Help out your SEO.

Posting new content to your website on a regular basis helps consistently drive traffic and improve SEO results. It also gives you plenty of content to post on social media sites and third-party blogs, resulting in additional website traffic from those sources as well. It’s a win-win all around.

Increase brand visibility and loyalty.

When consumers know they can go to your website not only to buy a product but to get information relevant to their needs and life, they’re more likely to become loyal fans of the brand. All that high-quality content also helps drive new visitors to the site.

Every brand is a lifestyle brand. Don’t waste the opportunity to communicate your lifestyle.

During an age in which social media and content marketing are king, every brand must communicate its unique aesthetic and lifestyle. A blog is the perfect way to do so, while aligning with your target audience and their interests.

No matter how you look at it, a blog should be on your brand’s must-do list for 2018. Check out our tips and tricks here to get started!

Story by: Kelsey Thompson