Since 2006, Twitter has revolutionized our idea about microblogging and spreading our ideas 14- characters at a time. Despite recent problems with the CEO, Twitter is still making news with its new additions.
Most recently, Twitter rolled out native videos, which according to Adweek are on track to surpass YouTube-linked video views. This could mean big things for brands posting video content on the platform, since these native videos produce about a 30% higher interaction rate than other video content.
For the politically-savvy, Twitter recently started rolling out the option for campaign donations right on the platform. While it is unclear at what scale donations will come in via Twitter, it is clear that tweeting will be a huge part of marketing in the 2016 Presidential race. As Twitter works to become the go-to live feed for current events,