So you think you need help with your social media efforts? Realizing this is step one on your road to finding a rockstar social media team. There are many options when choosing an agency to support your business’ social media strategy. We’ve established some guiding principles for what to look for in a social media team.
Above all, you want to find a team that’s going to push your limits creatively. Generating engagement on social media is only successful when you are constantly delivering a diverse and interesting array of content. Your audience will want to be challenged, educated and excited by your brand’s content. Finding a team who can keep things interesting is essential for creative success.
Make sure the team your work with has a deep understanding of social media. For example, perhaps your brand may not benefit from a LinkedIn presence and you’ll want to find a team that understands where your audience spends most of their time. Social media evolves almost daily with new updates and features being introduced all the time. The social media team that you work with should be doing everything they can to stay up to date on the latest trends.
In our experience, we’ve found that a collaborative approach to social media management allows us to think creatively and share ideas. It helps to have a number of people who understand your business goals in order to diversify your content and continue to think out of the box.
Social media strategy is all about planning ahead. You want to find a team that knows how to look at a calendar and thinks about posting in the most strategic way. Even a small mistake like missing a national hashtag holiday could cost you the opportunity to generate engagement or brand awareness. Find a team who is committed to being detail oriented that won’t let anything slip through the cracks.
A lot of managing a social media platform involves looking into data and asking why? Being able to pull reports and look at the results is an integral part of building and maintaining a social strategy. You want to find a team that will find out what works well and why so that you can continue that trajectory.
Aligned With Your Company Goals
Choosing a social media team is like hiring an extension of your company. You’ll want to make sure that their company values are aligned with yours. They’ll be representing you online, answering questions from your audience, and delivering your brand voice. If you don’t trust the company to take on this responsibility, you’ll waste your time double-checking every post to make sure it’s on brand. Find a team that you can trust to represent your business.
Social media is essentially an online community. A social media manager needs to be up to date on what’s happening within the community, whether it be local or global. When making your decision, try to gauge the team’s knowledge of your audience and what communities they would identify with. It’s important to find a team that will assimilate with the culture to carry out your strategy.
Finding a social media team is not a decision that should be rushed or taken lightly. Working with social media managers is an ongoing partnership that requires communication, trust, and understanding. To pair with the right team, make sure it’s a group of individuals who you enjoy on both a professional and personal level. If you’re interested in learning more about our services, set up a time to chat here.
Story By: Sophie Duncan