Video Tips for Your Next Shoot

Imagine Media's Freddy and Emily behind the scenes during a fun photoshoot.

Creating videos can be fun and entertaining. When filming or editing a video, it is important to keep some things in mind so that the final project is well put together. These tips are things that I learned along the way. Check out them out and keep them in mind before your next shoot!




Lighting - Like most photographers know, lighting is key when filming your shot. If you do not have proper lighting equipment then it is best to film in the morning or late in the afternoon. Cloudy days are also helpful because the sun is not out to cause shadows. If you are filming indoors then it is best to open any blinds or turn on any lamps.

Tripod - Invest in a tripod to avoid shaky clips. If you choose to free hand it can be difficult in post editing to maintain a quality resolution. There will be times when it could be challenging to use a tripod for a specific shot so you can either invest in a steady cam or free hand by holding your camera from underneath and moving your upper body instead of your legs.

Audio - While built in microphones work, they tend to cause a good amount of background noise.  Shot gun microphones focus on the main audio while decreasing background noise. If you can not get a shot gun microphone consider adding soft instrumental music in the background. Be sure to balance the volume during post editing.

Zoom - I personally try to avoid using the zoom option on my camera. Zooming in can sometimes cause graininess to your shot which can affect the overall look. I prefer to either step forward or back when I want to zoom. You can also crop in post if you decide that you do want a closer shot. One important note is keeping everything in frame. If you are filming someone, make sure their head is not cropped off or there is more headspace than the actual person. 

Story - I find that some people get caught up in trying to make their videos look "cool" with all of the fun effects in post editing softwares that their actual story and purpose gets lost. Always remember what the idea of your video is and what benefits your audience can get from it. Sometimes the best way to go is by keeping it short and simple. This helps the audience understand what you are trying to go for and keeps them interested.

Be Prepared - The most important thing is to be prepared before your shoot. You should have an idea of what you want to film and what shots you are wanting to get. Also make sure you know how to use your camera features, your batteries are charged, you have all your video equipment, and you are excited to see your vision come to life!

- Barbara