If a photo is worth a thousand words then what is a video worth?
Telling stories through moving pictures can increase your engagement on social and make your customers feel known in relatable ways that photos and words can’t possibly touch. Think about what you personally share on social the most? If you’re anything like me - you are constantly tagging your best friends, boy friend, mom in the most funny/relatable/weird video you see on facebook, twitter or Instagram. Video storytelling has become more prevalent in the past year as Snapchat arises from the dust and Instagram copied their platform with “Instagram Stories.” People want uninterrupted uncensored content - a lot of it and we want to consume it in rapid rates. We want to see into people’s experiences, their stories - and a picture shows a lot but a video shows a lot more. So what does this mean for your business? Well when it comes to your marketing strategy - it means cranking out noteworthy videos.
Let’s talk about ways that you can combine video and social media to create the perfect shareable story.
1. Share stories from your customers
What’s a good story? One that is credible - when you find user generated content from your fans - use it, post it, share it. These testimonies are invaluable content and will engage your fans in new and interesting ways that feel authentic. Sharing user generated videos create an emotional connection between you and your customers.
2. Make Fiction
The best way to tell your brand’s story is to hand-create it. This is where the production comes in, concept out a story that shows how you want to be viewed as a brand. Start a video branding project - share a story that is made up and entertains your audience. Have characters, a climax and a lesson to be learned. A great compliment to a campaign like this is a catchy hashtag.
For this kind of social media video it is always better if you have real actors and professional videography - you want your story to be believable.
3. Share Your Story
Share personal stories - how did your business come to exist? What led you to where you are now? Content like this is important and relevant to the your customers, it creates a personal connection. You can share your story in formal longer videos constructed of interviews or long monologues, or you could share it in bits and pieces on Snapchat, Instagram stories or facebook live. It doesn’t have to be formal, it doesn’t have to be serious. This is a great way to interact with your online fans, you can be silly and most importantly be yourself.
4. Behind The Scenes
Give your viewers a peek into your work environment. Show them your day to days. A good thing to do is find the most natural storyteller on the team that feel comfortable and themselves in front of the camera. Have them explain what’s going on.
5. Stop Motion/Motion Graphics
Is your brand creative or fun, or maybe both? This might be a good video option for you to tell your story on social. Take sequential pictures that tell a story and put them in a video format frame by frame. Another option is motion graphics - a playful way to get your point across is to have moving animations instead of live-action.
6. The How To Video
The how to video is probably one of my favorites. Think about how many times you googled how to do something. Whether it’s how to do smokey eye makeup or how to change your flat tire - you can find a video to help you on the internet. What if your business had one of those? You can make them short, you can put them on your instagram stories, youtube, facebook. The possibilities are endless - but one thing is for sure, there is always a demand for how-to videos.
The most important thing to remember when creating videos for social is to keep it short and sweet. You will get the most engagement when you tell your story in a quick amount of time. Keep your audience on their toes, when it comes to videos on social the timing isn’t traditional. Normally you have a plot with a climax somewhere in the middle and a big bang at the end. You’ll need to have a twist or climax more often in a 1 minute Facebook video for example. So get creative, take risks and most importantly go ahead and take a stab at it.