Vlogs, gaming, hauls, how-tos and favorites/best-of videos are some of the most popular types of videos on YouTube right now. With 1.3 billion users and 5 billion videos watched every day, YouTube is the second most popular search engine in the world. The only search engine more popular than YouTube is Google.
So why does this matter at all for you or your brand? Well, if one-third of all online activity is happening on YouTube, it’s time to bring your brand to the platform. If you’re asking yourself, “Where does my audience spend the majority of their time?” The answer is they’re probably on YouTube.
Why YouTube Is Important
YouTube might just seem like just another social media channel that you will have to keep up with, but it’s way more than that. It’s estimated that by 2022, online videos will make up over 82% of all consumer internet traffic, according to Cisco.
People would rather watch videos than read text in a post. Plus, viewers retain over 95% of your message when it’s conveyed in a video, compared to only 10% when reading text in a post. When users are on other social media channels like Instagram, Facebook or Twitter, they’re subconsciously swiping through content. When they are on YouTube, your customers are actively looking for you. They want to find your brand.
How to Take Advantage of YouTube
To best harness YouTube’s power, you must first put yourself in your customers' shoes. Don’t just create random content for the sake of creating content. Make quality content. Think of what questions someone might have about your brand. Then, use those questions as your video title or as the description.
You’ll also want to use keywords to optimize the search for your videos. They’re the best ways to target your brands specific audience. From there, your targeted audience is more likely to visit your brand on other social media platforms. YouTube is just the beginning for your brand.
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YouTube vs. Other Social Media Platforms
You’re probably saying, “I’m already posting video content on other social media channels. Why should I also be posting on YouTube?” Well, compared to Facebook, YouTube has a higher ad acceptance rate. This is mostly because of YouTube’s multiple ad format options.
Your brand has up to six ad options to choose from, giving you the opportunity to choose an ad style that is best for your targeted audience. This can lead to better engagement for your brand. There’s a 32% engagement rate on YouTube’s branded content.
YouTube is one of the greatest, if not the best, social media platforms that you can use to show off your brand's personality. You can interact with your audience by producing Q&A, A Day in the Life or a Favorite videos. Not only are these videos a way to dive deeper into your brand’s personality. They’re the most popular types of videos on YouTube. People are already searching for this kind of content. Now it’s time for your brand to dive in to make your customers feel like they’re a part of your brand and story.
YouTube is for You
If you haven’t picked up on it yet, it’s time to utilize YouTube for your brand. With one-third of all online activity happening on this platform, you should be incorporating YouTube into your monthly marketing strategy. Your audience is already on there — it’s time for your brand to be there too!
Story by: Taylor Wright