3 Software Systems That Help Our Agency Work Smarter

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At Imagine Media, we’re often asked about our culture. From the outside, our community sees everything that we see in our team: They’re hard workers, team players, over-achievers, have that “cool-factor” and so much more. 

As leaders in the organization, we see one level deeper. Our team is mindful, patient, transparent and we truly lean on them to help our organization grow. 

To take our team to the next level, we support them with software systems that help ensure constant feedback, teamwork and communication. These may not work for every workspace, but for us, they’re a winning combination that has enhanced our culture.


We had no idea what a huge asset 15Five would be to our culture and leadership abilities when we first signed on, but now we can’t imagine a leadership life without it! 

Quick Overview: The team gets kicked two questions per week: “How are you feeling this week?” and another one we curate as a leadership team. 

The first is important to note because it recurs weekly so that we always have a pulse of individual happiness/overall happiness on a week to week basis. I know what you’re thinking: “How do you know that they are being truthful? Do you really think you have an accurate gauge at all times?” Yes, we absolutely do. We applaud when teammates give us a 2 out of 5, and we take it as an opportunity to make a positive change in the environment. 

They receive responses from me weekly and understand how integral this one simple question is to our organization. In addition to that constant question, being able to ask the next one is a wonderful resource. We can schedule these questions to align with our quarterly goals, to align with a certain challenge we’re experiencing and to ultimately gain insight on anything and everything, whether that be retreat feedback, snack feedback or anything in between.

 15Five has given us a window into our team’s thoughts, and because of that, we’re able to use the notes that have come through to support our team.


Talk about a communication game-changer! We implemented Slack with our team as a way to cut out the constant overflowing email inbox, as well as the lag time that we were seeing in communicating with teammates via email. Yes, there was always the lovely Google Chat, but Slack’s features blew us away (and continue to impress us). 

In Slack, we’re able to share files, create user groups, organize “channels” by client, build team rapport and ultimately foster a place of creativity, grit and collaboration on all levels. 

This past year, we took a new plunge into adding our clients to Slack. (Yes, you read that right!) And when I say this helped up our leadership game, that’s an understatement. At Imagine, we collaborate on all of our projects, and by utilizing Slack we’re able to collaborate with and for our clients in real time in one channel. No more “Who do we CC?” or “Did you receive this file?” All information is in one place at all times, and a new world of coachable moments was opened up to us. 


Ah, the wonderful world of task management. While we’ve tried any and all ways to keep all of the moving parts that come along with Imagine Media client management organized, Teamwork has emerged as a reigning champ. 

Utilizing Teamwork goes beyond task management; it has helped us significantly when it comes to organizing all sorts of processes — from hiring new teammates to taking on new clients to adding on an addition service.

 In Teamwork, we’re not only able to create templates for any of those cases and tasks associated, but we can assign certain teammates to the templates. It’s quick, it’s simple, and it’s easy to navigate. Our team is entirely more efficient because of Teamwork, and our leaders always have an eye on project progress. We’d highly recommend!

P.S. I struggled just choosing a few, so there may be a few more installations of this post to come! As I mentioned in my last post, if there is any topic that you’d like for us to cover, please let me know.

Story By: Margot Dukes