This past Friday, Twitter reported that for Q2, the platform had 328 million total users. While seemingly a large number, it's also the exact same number reported in Q1. So what does this mean? In short, Twitter didn't grow its user base for an entire quarter. And while Twitter may still have a high number of daily active users (the platform has never reported the exact number), the lack of user growth leaves many feeling apprehensive.
So what does this mean for businesses utilizing Twitter? Is there still a point to Tweeting to a seemingly stagnant user base? Perhaps surprisingly, the answer is yes!
Though Twitter's total number of users didn't grow in Q2, we do know that there's a huge difference between the platform's user base and your business' specific audience. While Twitter may not be growing by leaps and bounds, you still have the opportunity to reach hundreds of thousands of users interested in your business' vertical. Additionally, as many know by now, word spreads fast on Twitter. Often, people turn to Twitter to track breaking news in real-time. (Have you seen this incredible interactive feature showing how quickly big news stories spread across the platform? It's worth the watch!)
Though Twitter's lack of user growth may seem daunting, we still believe that the platform has a lot of value for businesses and personal accounts alike. We'd love for you to weigh in below with your own thoughts. Do you think Twitter still has a strong standing in the social media world?
Story by: Isabelle Edwards