1. Finding the Right Fit
Not all social media channels are created equal, and not all channels may be right for your company. To get the most out of your marketing efforts, make sure the channel you have chosen not only reaches your company’s target market, but also fits the company’s brand, voice, and persona. For example, our client SecurAmerica wants to reach an audience to hire potential employees, so LinkedIn is a great platform for their target market needs. Don’t know which channel to choose? No problem, start by reviewing competitor’s social media to see what works well and go from there!
2. Know Your Brand
Make sure that each employee working on your company’s social media platforms understands the personality of the brand and is consistent in showing this content. What works for one company does not necessarily work for another. Instead of trying to replicate other businesses in your industry, show the true personality of your company. This needs to be consistent in the copy, ads, community management, and all other social media communications. Use it, or Lose it- User-generated content (USG) isn’t just for business-to-consumer (B2C) companies. Having USG not only makes marketers’ lives easier for scheduling content, but it also helps create reputability within your target market, boosts search engine optimization (SEO), and provides out-of-the-box creative content. Not getting a lot of USG? Click here to learn how to boost UGC with your target audience.
3. Be Compelling
Every company has a story, and yours is no different. A company’s personality can shine through using a variety of content for users to better understand the purpose and mission of the company. From creating some behind the scenes content of a company meeting for an Instagram story to highlighting employees in a LinkedIn post, there are many ways to differentiate your company on social.
4. Pass the Talking Stick
Don’t just talk the talk, but walk the walk. How? Through letting employees and customers explain what’s great about the company. Reviews are powerful with millennials, and having employees and customers explain why they enjoy a company can create more engagement than an ad. These reviews can be retweeted on Twitter, created into a graphic, and used throughout your social platforms. Not only can reviews lead to online conversations, but also to help convert leads into customers.
5. Don’t Feed the Trolls
It is easy to get caught up in negative feedback, it happens to the best of us. However, some users on social media are not reaching out to your company for resolutions, but are attempting to create negative buzz around a company. Each situation needs to be handled on a case-by-case basis; however, the best thing to do in many cases if effective communication is not working is to stop the conversation or respond to the commenter in a private message.
6. Social isn’t just for the Weekdays
It’s tempting to only post during the weekdays, especially if your company is live posting to each social media channel. However, the truth is, creating engagement on social media is a 24/7 job. If posting on the weekends is difficult, plan out copy and content ahead of time so the only job left is posting. Have some additional resources at your company? Invest in a social media scheduling software that suits your company’s needs.
7. Tell Me Why
Using Calls-To-Action (CTAs) can be the difference between your website clicks staying stagnant or increasing. By simply adding a CTA to copy such as, “Click here to learn more” or “See what makes our company different by clicking the link below,” your company can significantly increase likes, engagement, reach, and website traffic. Try this technique and see for yourself what a simple CTA can do!
Ultimately, each company is unique in its social media needs. By following these simple tips you can set your company up for success and stand out from your competitors.
Story by: Bailey Thompson