Tips From A Millennial When Entering the Digital Marketing Workplace

Explaining to someone that you have a career based on posting to social media platforms may be a little too modern for some, but we’ve got you covered! We compiled a list of five tips on what to expect when working for a startup company and phrases you could use when some people just don’t understand what you do:

We Foster Accountability

Being responsible for the decisions you make is something that is often instilled in you, but being accountable for your actions is a different story. Being accountable is described as admitting to those the things that you may not want to own up to, instantly. In a small company, you have to be willing to own up to any minor mistake you made. Just because you take ownership of that mistake doesn’t mean you will be punished or scrutinized, it allows you the opportunity to learn from it.

For example: Inform people that you have a career in which you feel you can grow and mature and that you feel with this experience it will allow you to excel in many ways.  

Startups vs. Corporate America (Open Environment vs. #CubicleLife)

Entering the workplace is extremely rewarding, especially if you’ve just graduated school. You have to understand that, while the paychecks clear the same, working for a small company versus Corporate America is vastly different. At Imagine Media Consulting, we possess an authentic startup culture. We have an open environment, which fosters collaboration and teamwork. Working for a startup does not mean you will always be in an office environment - you could be in a shared or coworking environment, such as Industrious or WeWork. 

Sometimes, explaining to someone that you don’t have an office or that you belong to a coworking environment can be tricky. An easy way to describe this is by letting the person know, you work in an environment that breeds collaboration. It isn’t as divided as a typical Corporate America environment, but there are specific areas to retire to if privacy is needed.

Teamwork makes the dream work! Cliche’, but this is our mantra. We all dreaded the group projects during our last couple of semesters of college. It definitely taught us all how to collaborate and to keep the end goal in mind. Group cohesion is vital in the workplace, whether it is a small startup or a large corporation. Getting along with your peers, partners, and clients is a necessity to a successful business.

Keep an Open Stream of Communication

By keeping an open communication, you allow everyone to stay in the loop. Sometimes, being consumed in your own projects can allow you to blow past a group objective without letting everyone else know. While you are definitely getting tasks done, if other people are involved in this project, it could cause the other person to miss something or even be left out of an important piece of that project.

Examples of this could include -- carbon copying (CC) multiple people on an important email and allowing an easy flow of communication between the relevant people (text messages, Slack channel, or a phone call).

“No, I only took a couple of pictures.”

As a small start-up company, we do the bulk of our custom work with the help of our own Imagineers. This includes photo shoots, graphic design, creating captions (copy), blog posts, and even GIF creation. Be mindful not to eliminate these tasks before they are even considered due to simply believing that there is no way you could put them on your resume.

For example, if you modeled or took pictures on behalf of a partner you could consider that as being a brand representative or, depending on the duration, a brand ambassador. Just ensure that when wording it, you explain relevant details and tailor it to the overall objective of your resume. These details could vary from follower count to engagement.

Have more insight on working for a small start-up company? Comment below, we’d love to hear from you!

Story By: Daija McElwee