Once you’ve decided upon your first collaboration (learn how to land your dream collaboration here), the next step is understanding what your options are and figuring out exactly what to pitch. It’s crucial to be confident and have a plan before heading into any negotiation.
One of the most common methods for collaborating is teaming up with a brand or other influencers for a giveaway. This is a great way to create buzz while increasing your reach and follower base. Through prompting followers to ‘like this photo, follow XYZ, and tag three friends below,’ it’s a win-win. Each account involved in the giveaway promotion will be able to piggy back off of each other’s followers, potentially doubling their reach. It’s fun to be creative with the caption and think outside of the box to expand the giveaway even further. For instance, ‘tag six friends to double your entry!’ Everybody loves the idea of free stuff, so this is a great way to collaborate that is mutually beneficial for all parties involved.
Another great option for a collaboration is to have product gifted in exchange for posting to social. The more you can offer, (i.e. Instagram, Blog, Twitter, Facebook, etc.) the better. Know exactly what platforms you will post your review to and even specify a minimum word count for your Blog post and a time frame in which all posts will be completed. The more specific guidelines you’re able to provide, the more professional you will come across. This, in turn, will command respect and begin to build a solid relationship for future partnerships.
Lastly, if you’re really just getting started, offer to partner up at no cost by borrowing product on loan in exchange for a post. Think of it as building up your collaborations portfolio to show future brands what you can bring to the table. Also, don’t be afraid to ask what a typical collaboration looks like for them so that you know for future reference (when you’re Insta-famous). This will give you a better idea of what’s right for your brand and how much companies are willing to pay for a collaboration at your level.
Once you've done a few collaborations and your followers have increased, you’ll have more clout and will be able to begin charging brands for all of your hard work!
Story by: Kim McCafferty