Twitter is said to be the water cooler of the internet, and we’d have to agree. The Imagineers who are the most active on the social media platform seem to always be the first to know about the latest news, pop culture gossip or hilarious meme trending on the Internet, long before it reaches our eyes on Instagram or elsewhere.
So how do you stand out as a brand on Twitter among the millions of daily users? Well, you may be surprised to know that the majority of tweets actually come from a small group of users. Learn how you can fly above the rest on Twitter with these simple steps.
As with any social media platform, when you set up your brand’s Twitter account, make sure the aesthetics display your brand appropriately with messaging and branded graphics. People often turn to Twitter for customer service, so you should also make it easy for users to get in touch with a customer service rep or find your location if you have a brick and mortar store.
You’ll also want to include a link to your website and a short tagline to identify who you are as a brand. To establish your initial base of Twitter followers, follower similar companies to yours as well as their most active followers.
Content to Post
Determining what type of short and sweet content you should be posting on Twitter requires a strategy. To kick things off, decide which goal you’re trying to reach through your Twitter following. Are you trying to make sales? Are you providing customer service? Are you spreading brand awareness? Knowing your “why” before your first tweet will help you understand what type of content you should be planning. Content that often does well on Twitter includes news, shout outs (or retweets), conversational posts or company updates. Don’t forget that photos will always get more engagement on the app too!
We recommended tweeting every day, and ideally three times per day. Unless you go viral, the average tweet only has a lifespan of about 18 minutes. While you would never want to sacrifice quality over quantity, how often you post is particularly important for reaching your Twitter audience. Combat that short life span with more tweets, which will lead to more engagement.
Check What’s Trending
Chatting about the latest hot topic is what Twitter is all about. To understand what conversations are happening on Twitter, you can always check what’s trending. Users are most often tweeting about pop culture, news or viral hashtags.
It’s important to remember, however, that just because a conversation is happening, doesn’t mean you have to join in. Make sure your tweets are in tune with the current climate and definitely don’t join in an opinionated debate if you’re not prepared to respond to the potential backlash. Do a gut-check before posting, and if it doesn’t feel right, don’t post it!
Spread the Love
The Twitterverse loves to engage with one another, and brands that are active with their community management strategy develop a loyal Twitter audience. Respond to all forms of engagement whether it’s a retweet, comment or mention. This will encourage your audience to keep posting about you and allow your brand to interact personally with your customers.
If you’re feeling brave, you can also interact with other brands on Twitter. Wendy’s is an excellent example of a brand that’s getting people’s attention by pushing the boundaries of how brands interact on Twitter.
Soar Above and Beyond
Once you’ve established a strong Twitter following, you can refine your page to make it even better. Use the pin tool to hold important tweets at the top of your page. If you’re including links in a post, shorten the URL using bit.ly to avoid overwhelming your audience with a lengthy web address.
Remember that Twitter won’t let you use more than two hashtags in a single post, and you should always include a branded hashtag as one of those tags. And keep in mind that the Twitterverse is always evolving. Keep up with the latest trends and updates to stay ahead of the competition.
Follow along with Imagine Media’s tweets at @ImagineMediaCon! We love to interact with new brands and see how you’re joining in on the latest trending topics. In the race to be the next viral post that breaks the Internet, we wish you the best of luck!
Story By: Sophie Duncan