You know them, you stalk them on Instagram and you low-key want to be them. We’re not talking about the Kardashians. 2019 is the year of the influencer!
Influencer marketing is more important than ever to incorporate into your overall brand strategy. From micro-influencers (influencers with 50k followers or less) to influencers boasting hundreds of thousands of followers, utilizing them as spokespeople for your brand is integral regardless of size. Did you know that 49% of consumers relied on influencer recommendations in 2018? (And this wasn’t just fit tea being promoted by ex-Bachelor stars!) In the beauty and fashion industry alone, it was a whopping 71% rely rate! These numbers are anticipated to grow in 2019, and by 2020 the influencer marketing industry is expected to hit $20 billion. (P.S. that’s more worth than SnapChat, Paytm and WeWork!)
OK so those statistics are pretty impressive and all, but influencer marketing is an investment, so is it worth it?
Our opinion? Absolutely! A strategically thought-out partnership with an influencer that reaches your target audience is a great way to build relationships, trust and — at the end of the day — sales. According to the Digital Marketing Institute, for every dollar spent on an influencer marketing campaign, expect to see $6.50 in return. That’s more than a 600% return rate! Additionally, influencer marketing has officially surpassed print marketing in terms of ROI, so it’s time to trade out handing out flyers for a fly influencer.
Influencers may seem unapproachable with mass followings and perfectly curated feeds. But guess what: Influencers are people too (gasp!) and need partnerships to not only sustain but increase their follower base! They rely on collaboration opportunities and more than likely will be excited to even be considered! We know it can seem a bit daunting, so below is a quick and easy approach to snag the influencer of your dreams:
Position your pitch to showcase how collaboration helps them.
This is a partnership and should be mutually beneficial. You know how this partnership will help your brand, so make sure to expound on what they are getting out of it as well.
Be specific and to the point.
Influencers receive numerous inquiries over a week span. Hit the high points and then offer to talk at a later point and deliver more details.
Give a deadline.
Remember, at the end of the day this is a business deal. Providing key details like dates is integral to showing that you’re taking this seriously and have a plan in place.
4. Be patient, not pushy.
Take the time to build a relationship with an influencer! Make sure you’re following them, engaging with their content and really understand their brand. When making a pitch, give them a second to respond. Like we said, influencers are people too and can get annoyed like any other normal human.
2019 is the year for influencer marketing, so make sure you don’t miss the wave! Sit down with your marketing team and brainstorm how you can incorporate this into your overall strategy. We doubt you’ll be disappointed!
P.S. Still not convinced? Check out Influencer Marketing Hub’s mind-blowing trends.
Written by: Lauren Jones