The Book Everyone Should Get Their Hands On


There comes a point in every college student’s life where we question if we picked the right major and are on track for the correct career path. Recently, I read Leave Your Mark by Aliza Licht, and determined I’m right on track for my big girl job. If there are any readers out there who are interested in a social media career, run to Barnes & Noble and buy this book now!

The book is essentially an autobiography about Aliza’s career and how she became a successful social media professional. Out of college, Aliza worked in a prop closet organizing designer shoes and clothing pieces. She never really knew her interest in social media until arriving at DKNY and becoming the person by the anonymous Twitter account “DKNY PR Girl”.

There are a few specific takeaways that I’ve chosen to carry with me as I continue my education and pursuing a social media career:

Use your resources wisely

My favorite quote in the book says, “social media is a strategic weapon to help you build your brand – whether personally or professionally. It’s the most effective way of networking and connecting with people around the world on a vast scale.” Social media is a great source when networking. If you really want to work in an industry that is so heavily reliant on social media, then you have to prove your knowledge of that topic. Use your social media wisely; make strong connections and represent your personal brand well.

Major is not everything

Although your professors and advisors might be telling you otherwise, your major is not the end all, be all to your career options. Aliza wanted to work in the medical field until the summer before her senior year. Instead of choosing a different major, Aliza chose to focus on experiences. She harps on the fact that your experiences are far more valuable than your specific college major.

Personability is everything

Aliza is so personable in the book. It felt like I was sitting across from her at Starbucks just learning and listening to her story. Aliza chooses to be forward about how it wasn’t always rainbows and butterflies and avoids sugarcoating anything. She talks to you as if she knows you, not like she knows it all. Every good book and good piece of advice leaves you with the impression that you know the author and can truly relate to what they have to say.

Be Honest with Yourself

At the end of the day, you are choosing the best career path for YOU. If you reach a point where you lack passion or excitement for landing your dream job, you should probably reconsider to ensure you are chasing the right things. Aliza had to have a handful of moments of reflection simply to check she was doing everything possible to get where she wanted to go. You have to run towards what you are passionate about, not what other people want you to be.

All in all, I enjoyed reading Aliza’s book and then it would be a great read for college students and professionals who are seeking or currently working in a social media driven career. Aliza does an excellent job telling her story and it’s my belief that everyone would benefit from hearing her story.

Story By: Anna Kate Newall