Unpacking the potential of these two video forms and some best practices for including them in your social media strategy.
A recent report from BuzzSumo dove into the burning question of 2018: “How do we get more engagement on Facebook for our brand?” And once again, video content came out on top. Video content generates 59% more engagement than any other type of content on Facebook. Utilizing video content as part of your social media strategy is becoming a necessity, not just a way to get ahead.
If you’re about to be swiping your credit card more frequently over the next few weeks, you’re not alone. Holidays are a busy time for shoppers - and marketers. A great deal of consumers will be shopping from brands they discovered on social media this year. But just how much does social media affect users spending habits around the holidays?
What’s even better, though, is Instagram Stories not only have a huge, international audience, they also offer dozens of ways in which businesses can get creative, show off their brand in unique ways and generate conversions toward marketing goals.Check out our top 3 tips to get the best return on your investment with an Instagram Stories strategy.
Overall, YouTube ads help advertisers address one of the biggest challenges in marketing: choosing where to advertise in today’s crowded landscape. As the second-largest search engine after Google and third-largest social media platform, YouTube draws huge numbers of users looking for all sorts of content and experiences– making it an ideal place to advertise for any number of business goals.
In December, Instagram introduced Stories Highlights– a feature allowing users and brands to archive and highlight their otherwise time-limited Stories. Given all the high-quality content that goes into Instagram Stories every day, Stories Highlights offer the opportunity to save that great content right at the top of an Instagram profile.