video

Facebook to Introduce Video Premiere Feature

Facebook is introducing a new option for publishing videos that will allow users to post a pre-recorded video in a format similar to Facebook Live. The new feature will be titled “Premieres” and videos such as movie trailers, Facebook Watch shows, or other content will be tagged as a premiere. Facebook users will have the opportunity to engage with the content in real time, similar to how they do now with content that is delivered in the existing Live feature.

The goal of Premieres is to imitate the valuable communal-viewing experience that Facebook Live already encourages with pre-recorded videos. This new way to publish video will allow the users to react and interact through chat about the content as it’s being released in actual time.

The feature is currently being tested among a hand-picked group of video creatives and will be introduced to the general public in due course. We’re excited to discover how this update could help us continue to connect with audiences through social media!

Story By: Sophie Duncan

3 Ways to Maximize the Return on Investment of Instagram Stories

3 Ways to Maximize the Return on Investment of Instagram Stories

What’s even better, though, is Instagram Stories not only have a huge, international audience, they also offer dozens of ways in which businesses can get creative, show off their brand in unique ways and generate conversions toward marketing goals.Check out our top 3 tips to get the best return on your investment with an Instagram Stories strategy.

Navigating the Instagram Algorithm in 2018

Navigating the Instagram Algorithm in 2018

Love it or hate it, the Instagram algorithm is here to stay and keep businesses on their toes. While it is always changing, we know the current Instagram algorithm prioritizes time spent on posts, along with engagement and user feedback to determine what users will see in their feeds.

Luckily, there are a few relatively easy strategies to employ to ensure your business’ posts are seen and, more importantly, engaged with on Instagram.

Instagram Stories Highlights: What They Are and How To Use Them

Instagram Stories Highlights: What They Are and How To Use Them

In December, Instagram introduced Stories Highlights– a feature allowing users and brands to archive and highlight their otherwise time-limited Stories. Given all the high-quality content that goes into Instagram Stories every day, Stories Highlights offer the opportunity to save that great content right at the top of an Instagram profile.

Pinterest Introduces Promoted Videos

Pinterest Introduces Promoted Videos

The current social media trend seems to be where video goes, advertising dollars soon follow (see: Instagram Story ads, Snapchat’s expanded advertising platform.)  Pinterest hopped on the bandwagon this week by rolling out Promoted Video Pins to all advertisers.

The State of Social Advertising

The State of Social Advertising

4C Insights released its State of Social Advertising in Q2 2017 report this week and we are pretty excited about the big happenings in the industry right now. To make it easy for you to get the gist of the report, we rounded up the highlights here.

Advertising Has Arrived for Instagram Stories

Advertising Has Arrived for Instagram Stories

The Imagine Media team is a BIG fan of Instagram Stories. So when Instagram announced it was rolling out Instagram ads to all advertisers earlier this week, we were really excited to see how this new ad format could help our clients. Read on for everything you need to know about Instagram Story ads:

The Marketer's Social Media Survival Guide

The Marketer's Social Media Survival Guide

After years of testing the best strategies, we’ve compiled some tips to help you enjoy the benefits of social media without wasting precious time and effort.