strategy

Why Your Brand Needs a Blog in 2018

Why Your Brand Needs a Blog in 2018

If youโ€™re here, you clearly value quality content from a brand you trust. And that, in a nutshell, is why every brand should have a blog in 2018. But, in all seriousness, there are dozens of reasons a blog is a smart marketing strategy. Check out our most compelling reasons below!

8 Mistakes You're Making on Facebook

8 Mistakes You're Making on Facebook

The best part about mistakes is the learning opportunities they provide. Check out our list of common Facebook mistakes made by brands and, since we're always learning too, let us know in the comments what else should make the list!

Measuring Marketing Success in the Digital Age

Measuring Marketing Success in the Digital Age

Before the digital age, determining the return on investment (ROI) of marketing served as a long-time mystery to marketers and executives alike... but today, things have changed dramatically. The floodgates have opened and data is everywhere.

The Importance of a Content Calendar

The Importance of a Content Calendar

Mindlessly posting content can raise brand awareness, but it is important to go one step further to decipher what story you are trying to tell. A simple (and fun) way to ensure that you are posting purposeful content is to create a content calendar.

Choosing the Best Social Media Platforms

Choosing the Best Social Media Platforms

Launching your brand on social media can be intimidating. It can be extremely challenging but following some of these tips will help lead to a successful social media launch.