If you’re here, you clearly value quality content from a brand you trust. And that, in a nutshell, is why every brand should have a blog in 2018. But, in all seriousness, there are dozens of reasons a blog is a smart marketing strategy. Check out our most compelling reasons below!
Before the digital age, determining the return on investment (ROI) of marketing served as a long-time mystery to marketers and executives alike... but today, things have changed dramatically. The floodgates have opened and data is everywhere.
Mindlessly posting content can raise brand awareness, but it is important to go one step further to decipher what story you are trying to tell. A simple (and fun) way to ensure that you are posting purposeful content is to create a content calendar.