In our previous blog post, we took a look at the difference between….How Customer Personas are Different from Target Audience and Why They're Important. Let’s take a deeper look at what a break down of these would look like using means we can all relate to: sweets!
Before the digital age, determining the return on investment (ROI) of marketing served as a long-time mystery to marketers and executives alike... but today, things have changed dramatically. The floodgates have opened and data is everywhere.
Mindlessly posting content can raise brand awareness, but it is important to go one step further to decipher what story you are trying to tell. A simple (and fun) way to ensure that you are posting purposeful content is to create a content calendar.