See those little blue and white check marks next to the user handles? Yeah, you recognize that symbol. You see it next to the names of celebrities, well-known athletes, and big-name companies like Apple. You also most likely know that that little check mark means that the account its attached to is “verified.” But what does that really mean?
Given that we’re in the social media business, we love any excuse to incorporate a strategic hashtag into our posts! National days are a very useful tool that we use to build out marketing calendars for our partners. When you map out an annual marketing calendar, national days are a great way to fill in the gaps between the commercial, well-known holidays that your business may use in their advertising campaign.
With over 2.8 billion active users on social media, there's no denying that social plays a key role for businesses and marketers alike. It is a loss for any business to not be taking advantage of this resource. So, assuming your business is already on social, there are 6 main behaviors that you want to avoid to be ensuring that you are leveraging your social media rather than getting lost in the crowd.
Social media strategy is highly focused on driving traffic to websites or into physical store locations, but this isn’t a one-way street. Retailers with a brick and mortar store location can up their social media engagement with just a few simple tricks that they can incorporate into their stores to extend their reach and boost their success online.