social media strategy

Something Verified, Something Blue

Something Verified, Something Blue

See those little blue and white check marks next to the user handles? Yeah, you recognize that symbol. You see it next to the names of celebrities, well-known athletes, and big-name companies like Apple. You also most likely know that that little check mark means that the account its attached to is “verified.” But what does that really mean?

National Days in Your Marketing Strategy

National Days in Your Marketing Strategy

Given that we’re in the social media business, we love any excuse to incorporate a strategic hashtag into our posts! National days are a very useful tool that we use to build out marketing calendars for our partners. When you map out an annual marketing calendar, national days are a great way to fill in the gaps between the commercial, well-known holidays that your business may use in their advertising campaign.

8 Mistakes You're Making on Facebook

8 Mistakes You're Making on Facebook

The best part about mistakes is the learning opportunities they provide. Check out our list of common Facebook mistakes made by brands and, since we're always learning too, let us know in the comments what else should make the list!

Pinterest Introduces Promoted Videos

Pinterest Introduces Promoted Videos

The current social media trend seems to be where video goes, advertising dollars soon follow (see: Instagram Story ads, Snapchat’s expanded advertising platform.)  Pinterest hopped on the bandwagon this week by rolling out Promoted Video Pins to all advertisers.

6 Social Media Behaviors to Avoid

6 Social Media Behaviors to Avoid

With over 2.8 billion active users on social media, there's no denying that social plays a key role for businesses and marketers alike. It is a loss for any business to not be taking advantage of this resource. So, assuming your business is already on social, there are 6 main behaviors that you want to avoid to be ensuring that you are leveraging your social media rather than getting lost in the crowd.

Meet Devyn

Meet Devyn

Meet Devyn, our newest Digital Media Marketing Coordinator. Determined to surround herself with collaborative creatives in a workplace that would accept her love of digital media marketing, authentic relationships and a good happy hour, Devyn knew Imagine was the place for her.

 

 

4 Ways to Incorporate Social Strategy in your Store Location

4 Ways to Incorporate Social Strategy in your Store Location

Social media strategy is highly focused on driving traffic to websites or into physical store locations, but this isn’t a one-way street. Retailers with a brick and mortar store location can up their social media engagement with just a few simple tricks that they can incorporate into their stores to extend their reach and boost their success online.