The top stories in social media last week.
Digital advertising isn’t just important, it's an absolutely huge industry that continues to grow exponentially. In fact, digital ad spend as a whole is expected to grow nearly 19 percent in 2018 to $107 billion. Whether you’re spending nothing or spending millions on digital advertising, it’s time to look at how to integrate your strategies on each platform to generate the best results for your business. Check out these 5 tips to get on the road to better ROI.
Love it or hate it, the Instagram algorithm is here to stay and keep businesses on their toes. While it is always changing, we know the current Instagram algorithm prioritizes time spent on posts, along with engagement and user feedback to determine what users will see in their feeds.
Luckily, there are a few relatively easy strategies to employ to ensure your business’ posts are seen and, more importantly, engaged with on Instagram.
At the start of 2018, Pinterest reached 175 million active monthly users. Of those, 40 percent of new sign-ups are men and the majority of active pinners are below 40. Don't make the mistake of writing off Pinterest too soon! Check out these five ways any business, and I mean ANY business, can use Pinterest to reach relevant audiences and marketing goals.
In December, Instagram introduced Stories Highlights– a feature allowing users and brands to archive and highlight their otherwise time-limited Stories. Given all the high-quality content that goes into Instagram Stories every day, Stories Highlights offer the opportunity to save that great content right at the top of an Instagram profile.