social media marketing

It’s Time to Focus on Content, Not “Likes”

It’s Time to Focus on Content, Not “Likes”

On just about every social media site, it’s all about the amount of Likes a person gets. Well, one of the biggest platforms for social media marketing, Instagram, might be doing away with the Like feature.

5 Steps to Better Integrate Google and Social Media Advertising

5 Steps to Better Integrate Google and Social Media Advertising

Digital advertising isn’t just important, it's an absolutely huge industry that continues to grow exponentially. In fact, digital ad spend as a whole is expected to grow nearly 19 percent in 2018 to $107 billion. Whether you’re spending nothing or spending millions on digital advertising, it’s time to look at how to integrate your strategies on each platform to generate the best results for your business. Check out these 5 tips to get on the road to better ROI.

Top 7 Social Media Trends & Features for Professional Services

Top 7 Social Media Trends & Features for Professional Services

Think social media isn't right for your B2B or professional services business? Before you say yes, check out our list of the top 7 trends and features available on social media platforms right now that make it easier than ever to reach and engage with your audience, and achieve business goals.

Navigating the Instagram Algorithm in 2018

Navigating the Instagram Algorithm in 2018

Love it or hate it, the Instagram algorithm is here to stay and keep businesses on their toes. While it is always changing, we know the current Instagram algorithm prioritizes time spent on posts, along with engagement and user feedback to determine what users will see in their feeds.

Luckily, there are a few relatively easy strategies to employ to ensure your business’ posts are seen and, more importantly, engaged with on Instagram.