social media marketing

5 Steps to Better Integrate Google and Social Media Advertising

5 Steps to Better Integrate Google and Social Media Advertising

Digital advertising isn’t just important, it's an absolutely huge industry that continues to grow exponentially. In fact, digital ad spend as a whole is expected to grow nearly 19 percent in 2018 to $107 billion. Whether you’re spending nothing or spending millions on digital advertising, it’s time to look at how to integrate your strategies on each platform to generate the best results for your business. Check out these 5 tips to get on the road to better ROI.

Top 7 Social Media Trends & Features for Professional Services

Top 7 Social Media Trends & Features for Professional Services

Think social media isn't right for your B2B or professional services business? Before you say yes, check out our list of the top 7 trends and features available on social media platforms right now that make it easier than ever to reach and engage with your audience, and achieve business goals.

Navigating the Instagram Algorithm in 2018

Navigating the Instagram Algorithm in 2018

Love it or hate it, the Instagram algorithm is here to stay and keep businesses on their toes. While it is always changing, we know the current Instagram algorithm prioritizes time spent on posts, along with engagement and user feedback to determine what users will see in their feeds.

Luckily, there are a few relatively easy strategies to employ to ensure your business’ posts are seen and, more importantly, engaged with on Instagram.

5 Ways to Use Pinterest for ANY Business (Yes, Even Yours!)

5 Ways to Use Pinterest for ANY Business (Yes, Even Yours!)

At the start of 2018, Pinterest reached 175 million active monthly users. Of those, 40 percent of new sign-ups are men and the majority of active pinners are below 40. Don't make the mistake of writing off Pinterest too soon! Check out these five ways any business, and I mean ANY business, can use Pinterest to reach relevant audiences and marketing goals.

Instagram Stories Highlights: What They Are and How To Use Them

Instagram Stories Highlights: What They Are and How To Use Them

In December, Instagram introduced Stories Highlights– a feature allowing users and brands to archive and highlight their otherwise time-limited Stories. Given all the high-quality content that goes into Instagram Stories every day, Stories Highlights offer the opportunity to save that great content right at the top of an Instagram profile.

8 Mistakes You're Making on Facebook

8 Mistakes You're Making on Facebook

The best part about mistakes is the learning opportunities they provide. Check out our list of common Facebook mistakes made by brands and, since we're always learning too, let us know in the comments what else should make the list!