Kim graduated from Penn State University with an advertising and marketing degree. She’s passionate about building social media strategies for our partners. Take five minutes to read Kim’s top tips for building your brand on social media.
Digital advertising isn’t just important, it's an absolutely huge industry that continues to grow exponentially. In fact, digital ad spend as a whole is expected to grow nearly 19 percent in 2018 to $107 billion. Whether you’re spending nothing or spending millions on digital advertising, it’s time to look at how to integrate your strategies on each platform to generate the best results for your business. Check out these 5 tips to get on the road to better ROI.
Love it or hate it, the Instagram algorithm is here to stay and keep businesses on their toes. While it is always changing, we know the current Instagram algorithm prioritizes time spent on posts, along with engagement and user feedback to determine what users will see in their feeds.
Luckily, there are a few relatively easy strategies to employ to ensure your business’ posts are seen and, more importantly, engaged with on Instagram.