social media blog

How to Avoid Digital Overwhelm

How to Avoid Digital Overwhelm

With Scroll Free September on the horizon, many conversations are turning to strategies for unplugging. While we know we couldn’t actually go cold-turkey since we’re in the social media biz, we recognize the importance of prioritizing human interactions and stepping away from our devices. At Imagine Media we encourage our team to find balance. Whether it’s a positive balance of work and life, a healthy balance of tacos in the evening and a green juice for breakfast or a balance between scrolling through Instagram on the couch while binge-watching Netflix and the next day going for a 10-mile hike -- we get it!

If you’re feeling like your relationship with the social media world is doing more harm than good, we’ve rounded up some ways that we find balance from the digital overwhelm to help you tackle Scroll Free September however you feel best.

Imagine Recap: Last Week in Social Media News

_FQP5872 copyedit.jpg

The top stories in social media last week:

maM3Z.gif
  • How Instagram’s algorithm works.
Vqmm_f-maxage-0.gif
  • Pinterest gives advertisers a way to show promoted videos that take up the screen.
d9mJD.gif
  • Snapchat preps Snapkit platform to bring camera, login to other apps.
xWk95.gif

Story by: Maire McMahon

Tips and Tricks: How To Create a Great Brand Voice

IMC_April_2017-13.jpg

Everything you put out into the world from your brand’s social media builds the personality of your company – that is your brand's voice! Creating a brand voice is imperative because a it helps solidify the purpose and motivation behind a business. It’s how you connect with your audience and keep them coming back to you. Here are some tips on how to guarantee you get your brand voice across in the way you want.

1. Create the character for your brand

It is essential to know your brand inside and out to create a good brand voice. You need find out its personality - funny, quirky, professional, matter-of-fact. This choice will depend on how you want an audience to perceive your brand. An easy way to start is by choosing a few adjectives to describe what your brand is, and what your brand is not. Be as specific as you can. Examples include: confident but humble, social but not boisterous, clever but not sarcastic. Essentially, you are building who you are as a brand and giving viewers a reason that sets you apart from the competition. In short: define your voice, then keep it consistent.

2. Know your target audience

This one seems fairly simple, but it is something easily overlooked. You need to understand your target audience, who you are trying to reach and what they care about. Speak in way that is relevant to them, and in ways they want to receive the information. For example, would it be more effective to reach someone in your target via a native advertising article or a short funny clip?

3. Be authentic

While it is important to strategize in creating your brand voice, be careful that you do not sacrifice authenticity. Though using other brands as inspiration for creating your own in the beginning can be a great jumping off point, you do not want to be something you are not. If you lose what makes you unique, it comes off as fake or trying too hard to an audience and it will show through. You want to give an audience a personal look at your brand, and being fake or unauthentic will not get you the audience you want. Every brand should be willing to open up and relax. Regardless of what your brand voice is, authenticity is key.

4. Evolve

The final important part of brand voice is to just keep moving forward. If you do not get a solid brand voice right away, that’s okay, just keep trying until you figure out what you are going for. Brand voice is like language, it is fluid. It changes and adapts at every stage of a brand’s life cycle. Because our world is ever-changing, as a brand you need to be adaptable and be a lifelong-learner. Ultimately, never be “finished” creating your brand voice.

Story by: Amanda Carneglia

 

Imagine Media Recap: Last Week in Social Media News

Imagine Media Recap: Last Week in Social Media News

The top stories in social media last week.