social media ads

How to Choose Your Instagram Advertising Placements

How to Choose Your Instagram Advertising Placements

According to Instagram, Stories attract more 300 million daily active users and, on top of that, they capture the full undivided attention of users as they view. However, users also discover new products and information and share their passions and interests in the Instagram Feed. So, how do advertisers choose where to place ads on Instagram?

Where You Should be Spending Your Advertising Dollars in 2018

Where You Should be Spending Your Advertising Dollars in 2018

It is no secret that social media has evolved into a powerful marketing tool over the years. It's also no secret that organic content no longer cuts it; if you want your content to be seen, you need to be putting money behind it. According to Statista, social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion in 2014 to $31 billion in 2016 and spending is only projected to increase. In the U.S. alone, social media spending is anticipated to surpass $17.34 billion in 2019.