social media

Building a Brand: A Conversation with Atlanta United

Building a Brand: A Conversation with Atlanta United

In a “fireside chat style,” Catie Griggs, VP of Atlanta United Business Operations, and Alex Gonzalez, Chief Innovation Officer for the Atlanta Metro Chamber, recapped the journey of building the brand behind Atlanta United. Here are some key takeaways from their conversation, which can apply to your business and brand too.

Improve Your Strategy by Understanding These Consumer Behaviors on Social Media

Improve Your Strategy by Understanding These Consumer Behaviors on Social Media

Understanding the content preferences for each platform based on the motivators and typical actions will give you a head start over your competition when planning content for social media.

New Partner: Odyssey Family Counseling

New Partner: Odyssey Family Counseling

Odyssey Family Counseling Center is a partner in the Black Health Empowerment Initiative, funded by a research grant focusing on 18+ LGBTQ African Americans. BHEI is a multidisciplinary program that provides strengths-based tools to increase understanding of how mental and physical health affect overall wellness.

Looking at the "Why" Behind behind Different Social Media Apps

Looking at the "Why" Behind behind Different Social Media Apps

If you’re like the majority of the 2 billion people who use social media, it’s probably become almost robotic for you to reach for your phone during even the shortest moment of downtime. ICYMI, social media is playing a huge role in our daily emotions.

Holiday Social Media Trends

Holiday Social Media Trends

If you’re about to be swiping your credit card more frequently over the next few weeks, you’re not alone. Holidays are a busy time for shoppers - and marketers. A great deal of consumers will be shopping from brands they discovered on social media this year. But just how much does social media affect users spending habits around the holidays?

A Quick Guide to Facebook, Data & Targeted Marketing

A Quick Guide to Facebook, Data & Targeted Marketing

Whether you’re a marketing professional or not, odds are good you’ve heard about Facebook and data privacy in the news lately. But what does it all mean for you, as a user, business or advertiser? We’re here to help clear the air with what you need to know about data and social media, what you can do to protect your data and what it all means for the future of social media marketing.