social media

Best Practices to Show Your Brand Through Photography [Infographic]

Best Practices to Show Your Brand Through Photography [Infographic]

Today, you can’t have a strong branding strategy without strong imagery. Photography is one of the keys to beating competitors and staying ahead of the game when it comes to presenting your brand. When planning out your photoshoots, there are a few of things you should always remember.

5 Tips for Picking Influencers Who Will Represent Your Brand Well

5 Tips for Picking Influencers Who Will Represent Your Brand Well

If you want to explore the influencer-marketing world, we’ve got you! We’ve gathered five tips to help you choose the influencers that will grow your audience.

Welcome to #SocialSummerSchool!

Welcome to #SocialSummerSchool!

We’re thrilled to introduce our #SocialSummerSchool campaign! During the month of June, we’ll be diving into social strategy through the lens of our team of experts. Each week, we’ll focus on a different platform and be dishing out tips and tricks for how to best connect with your online audience. We strongly believe that the first step in leveraging a social strategy is understanding the purpose behind each platform. Users turn to different platforms to satisfy a motivator or driving force. Let’s dive into your first lesson of #SocialSummerSchool as we analyze the “why” behind each platform:

Building a Brand: A Conversation with Atlanta United

Building a Brand: A Conversation with Atlanta United

In a “fireside chat style,” Catie Griggs, VP of Atlanta United Business Operations, and Alex Gonzalez, Chief Innovation Officer for the Atlanta Metro Chamber, recapped the journey of building the brand behind Atlanta United. Here are some key takeaways from their conversation, which can apply to your business and brand too.