search marketing

How to Optimize Pinterest Content + Increase Exposure

How to Optimize Pinterest Content + Increase Exposure

Pinterest isn’t just for mommy bloggers and DIY crafters anymore. It’s a full-blown search engine. Did you know a recent study found that Pinterest users conduct over 2 BILLION searches each month? Plain and simple, Pinterest users are looking to buy. If you’re a brand with a female target market anywhere between the ages of 24-45, you should be on Pinterest and, most importantly, using it correctly. Here’s how to kick-start a successful Pinterest strategy for your brand.

5 Steps to Better Integrate Google and Social Media Advertising

5 Steps to Better Integrate Google and Social Media Advertising

Digital advertising isn’t just important, it's an absolutely huge industry that continues to grow exponentially. In fact, digital ad spend as a whole is expected to grow nearly 19 percent in 2018 to $107 billion. Whether you’re spending nothing or spending millions on digital advertising, it’s time to look at how to integrate your strategies on each platform to generate the best results for your business. Check out these 5 tips to get on the road to better ROI.