report

Reach vs. Impressions

Reach vs. Impressions

We know that social media jargon can be tough to keep up with. That's why we do our best to effectively explain social media return on investment (ROI) to our partners. If you're measuring ROI on social media, you are most likely aware that it's important to track impressions and reach; however, these two terms are commonly confused or used interchangeably in the social media realm.

Breaking Down an Imagine Media Month Report

Breaking Down an Imagine Media Month Report

Social media marketers LOVE acronyms. With KPIs, ROI, CPC, CTR, SEO and so much more, it’s enough to make anyone’s head spin. At Imagine Media, we like to simplify all those acronyms, and the data that go along with them, into easy-to-read month reports for our clients.